Brand Tone

aspirational, chic, and affectionate

Brand Values

• •Design-Centric Quality
• •Pet Comfort as a Priority
• •Curated Exclusivity
• •Personal Touch

Best Practices

• •Use an Affectionate and Aspirational Vocabulary
• •Focus on the "Why," Not Just the "What": Instead of just listing features (e.g., "soft cotton"), describe the benefit from an emotional standpoint (e.g., "keeps your pet feeling cozy, while the playful design brightens any room").
• •Maintain a Visual and Descriptive Language
• •Speak to the Owner's Identity
• •Ensure Consistency Across All Platforms

Social Perception

The brand is perceived as a niche, high-end provider of pet accessories. Customers are likely those who prioritize aesthetics in all aspects of their lives, including their pet's accessories. The relatively high price points further cement its position as a premium brand. The brand appears trustworthy and focused on quality, appealing to a discerning clientele that is willing to invest in stylish products for their pets.

Copy Examples

• •Where couture meets comfort. Your best friend deserves a space as stylish as yours. Introducing our Bamboo Lounge Bed - because their dreams should be as beautiful as they are. #FetchAndMain #PetCouture #LuxuryPet
• •Style That Fetches Compliments. Discover our curated collection of designer pet beds, carriers, and apparel for the discerning pet owner.
• •Function and fashion collide. For the pet parent on the go, the Bridget Carrier is more than just a bagit's a statement. Designed with Parisian elegance and your pet's ultimate comfort in mind, every journey becomes a first-class experience.
• •New Arrivals: Un-leash Their Inner Fashionista.
• •Your Home Decor is Impeccable. Theirs Should Be Too. Don't hide that old pet bed when guests come over. Elevate your space with a Fetch & Main designer pet lounge, crafted to complement your home's aesthetic while giving your pet the comfort they deserve. Shop the Artist Collection now.