Brand Tone

Personal, relatable, friendly, trustworthy, and professional. Empathetic, reassuring, and focused on providing peace of mind.

Brand Values

• •Peace of Mind
• •Safety & Reliability
• •Empowerment
• •Support & Care
• •Innovation
• •Customer-Centricity
• •Joy & Connection

Best Practices

• •Emphasize Safety and Trust: Always mention FDA clearance, CE registration, and the non-invasive nature of the technology to build and maintain trust, addressing potential safety concerns proactively.
• •Incorporate User Stories (Ethically): Share testimonials or create relatable scenarios (while respecting privacy and avoiding medical advice) that reflect the positive emotional impact of using the products, similar to how Moryce Monae shares her experiences.
• •Balance Promotion with Education: While highlighting the benefits of FetalMon dopplers, include educational content on pregnancy health and responsible use of the device.
• •Personalize Content: Share content from the founder's journey, demonstrating empathy and understanding of expectant mothers' anxieties.
• •Engage with User Feedback: Actively respond to both positive and negative reviews, addressing concerns promptly and demonstrating a commitment to customer satisfaction.

Social Perception

Primarily positive, viewed as a valuable tool for reducing anxiety and connecting with the baby during pregnancy. There are also concerns/negative perceptions linked to the misuse of home fetal dopplers and potential delays in seeking medical care.

Copy Examples

• •"Experience the joy of connecting with your baby from the comfort of your home. Our FDA-cleared and CE registered doppler offers peace of mind and a magical bonding experience."
• •"As a mom myself, I understand the anxieties of pregnancy. That's why I created FetalMon – to empower you with safe and reliable tools to monitor your baby's well-being."
• •"Hear your baby's heartbeat as early as 12 weeks! FetalMon provides reassurance and strengthens the bond between you and your little one."
• •"We're committed to providing high-quality, radiation-free products that support your pregnancy journey. Join our community of happy moms and experience the FetalMon difference!"
• •"Your feedback matters! We reinvest in research and development to ensure our products meet your needs and provide the best possible experience."