Tono de Marca

Professional, Technical, and Service-Oriented

Valores de Marca

• •Quality and Durability
• •Customization and Versatility
• •Expertise and Trust
• •British Craftsmanship

Mejores Prácticas

• •Lead with Quality and Durability: Always start with the product's strengths. Use words like "Heavy-Duty," "Commercial-Grade," "Handmade in the UK," "Weatherproof (IP65)," and mention the warranty. This immediately sets the brand apart from cheaper competitors.
• •Use a Technical-but-Helpful Tone: Don't shy away from technical specifications (like IP ratings or bulb fittings), but always explain the benefit to the customer (e.g., "IP65-rated for year-round outdoor use"). This shows expertise without being intimidating.
• •Emphasize Customization: Consistently use words like "Bespoke," "Connectable," "Tailor-made," and "Your Design." This empowers the customer and highlights a key service offering that differentiates the brand.
• •Reinforce the "Service" Value: In product descriptions, blog posts, and contact pages, always include a call-to-action that encourages direct contact. Phrases like "Need help choosing?" or "Call our lighting experts for advice" build trust and improve customer outcomes.
• •Be Proudly British: Mentioning that products are "Handmade in the UK" or "Manufactured in the North West of England" should be a consistent thread. It's a powerful signifier of quality, reliability, and supports the premium positioning of the brand.

Percepción Social

reliable, no-frills specialist for serious lighting projects.

Ejemplos de Copy

• •Built to Last. Handmade UK Festoon Lights. Heavy-duty, all-weather lighting with a 5-year warranty. Design your perfect system.
• •From intimate garden gatherings to large-scale events, our Connect365 system gives you the power to create. Hand-built in the UK, each section is fully weatherproof (IP65) and connectable, allowing you to design a lighting scheme of any length. This isn't just decoration; it's a permanent solution.
• •We're not just another lighting store. Since 2015, we've been manufacturing heavy-duty festoon harnesses right here in the UK. We believe in quality that endures, which is why we offer expert advice by phone to help you build the right system for your space. Your project deserves lighting that works, season after season.
• •Ready to Expand Your Outdoor Lighting? New Connectable Options Inside.
• •Transform your outdoor dining area for good. Our commercial-grade festoon belts are handmade in our UK workshop to withstand the worst of the weather, ensuring your space is always ready for guests. #FestoonLighting #OutdoorLiving #MadeinUK #GardenDesign