Brand Tone

Fun & Playful, Enthusiastic & Celebratory, Friendly & Approachable, Trendy & Sassy, Creative & Unique

Brand Values

• •Joy & Celebration
• •Creativity & Uniqueness
• •Quality
• •Fun & Sparkle
• •Customer Happiness
• •Woman-Owned Empowerment

Best Practices

• •Infuse copy with words that evoke fun, celebration, and a bit of sass. Use exclamation points and celebratory emojis appropriately to convey enthusiasm, but avoid overuse.
• •Use trendy, relatable phrases and humor where appropriate, especially for items geared towards bachelorettes or milestone birthdays (e.g., "Thirty, Flirty & Thriving"). Stay current with celebration-related slang.
• •Emphasize that Festive Gal products are unique, not found elsewhere, and many can be personalized. This is a core differentiator.
• •The copy should radiate a love for parties and making people happy. Share the joy of celebration through your words.
• •Address customers in an approachable, warm, and friendly manner, as if talking to a friend who loves to party. Reinforce the woman-owned aspect subtly through empowering and supportive language.

Social Perception

Positive & Fun, Excellent Customer Service, Trendy & Giftable, Reliable, Viral & Recognized

Copy Examples

• •✨ ALERT: NEW SPARKLE JUST DROPPED! ✨ Turn heads at your next bash with our [Product Name]! Because life’s too short for boring parties. 😉 Get yours & let’s make some magic! #FestiveGal #PartyPerfect #NewCollection #GlitterMakesItBetter
• •💍 She said YES! Now it's time to PAR-TAY! 👯‍♀️ Gear up your bride tribe with Festive Gal’s sassy & sparkly bachelorette must-haves. From custom crowns to Insta-worthy sashes, we’ll help you make her last fling unforgettable! Shop the fun now! [Link] #FestiveGalBachelorette #BrideToBe #SquadGoals #BachelorettePartyIdeas
• •Your party, your rules, YOUR CROWN! 👑 Unleash your creativity and design a one-of-a-kind party crown with Festive Gal. Choose your base, pick your glitter, and add that killer custom phrase. Ready to be the queen of the celebration? Let's make it happen! #FestiveGalCustom #PartyCrown #UniquePartySupplies #OwnTheNight
• •🎄 Get Your Jingle On! Holiday Sparkle Inside...
• •Just another day at the Sparkle Studio, turning glitter and good vibes into your next party essential! ✨💖 What are we making today? Guess in the comments! 👇 #FestiveGal #SparkleStudio #Denver #WomanOwned #HandmadeWithLove #PartySupplies #BehindTheScenes #SmallBiz