Brand Tone

Sentimental & Heartfelt, Friendly & Approachable, Creative & Fun, Personal & Unique

Brand Values

• •Family & Connection: The brand revolves around creating things together as a family and strengthening bonds with loved ones through personalized gestures.
• •Creating Memories: A central theme is the idea of capturing a moment in time and creating lasting keepsakes.
• •Personalization & Uniqueness: Celebrating individuality through unique fingerprints is key.
• •Joy & Simplicity: Providing easy-to-use kits that bring joy to both the creator and the recipient.
• •Quality & Thoughtfulness: Offering high-quality materials and encouraging thoughtful gift-giving and card-sending.

Best Practices

• •Emphasize Emotional Connection: Always link the products to feelings of love, joy, nostalgia, and connection. Use words that evoke warmth and sentimentality (e.g., "cherish," "heartfelt," "special," "memories").
• •Maintain a Friendly and Personal Voice: Write as if you're talking to a friend. Use "I" and "we" when appropriate, especially when referencing the founder's story or the brand's mission. Keep the language accessible and welcoming.
• •Highlight the "Making" Aspect as a Joyful Experience: Focus on the fun and ease of the creative process, especially for children and families. Use active, engaging verbs.
• •Showcase Uniqueness and Personalization: Consistently remind the audience that these are not just generic cards, but unique creations capturing a personal mark. Use terms like "unique," "personalized," "one-of-a-kind."
• •Incorporate Storytelling: Share anecdotes (real or hypothetical) about families creating cards, the joy of receiving them, or the act of starting a tradition. This reinforces the values and emotional core of the brand.

Social Perception

Highly Positive, Associated with Special Occasions & Traditions, Seen as a Source of Joyful Activity, Trusted for Quality and Service, Innovative and Creative

Copy Examples

• •Headline: Tiny Fingers, Treasured Memories. Body: Capture this precious moment with our easy-to-use fingerprint card kits. Perfect for little hands and big hearts, create a keepsake that will be cherished for years to come. Start a new family tradition today! Call to Action: Shop Now & Make Memories.
• •Headline: Add a Personal Touch to Every Occasion. Body: From birthdays to Christmas, thank you notes to 'just because', a Festive Fingerprints card is more than just a greeting – it’s a piece of heart. Fun to make, delightful to receive. Call to Action: Discover Our Collections.
• •Headline: Crafted by Your Crew, Loved by Everyone. Body: Gather the family and unleash your creativity! Our award-winning kits make it simple to create beautiful, personalized cards. It’s not just a card, it’s a shared moment of joy. Call to Action: Get Creative Together!
• •Headline: The Sweetest Way to Say You Care. Body: Looking for a truly unique way to connect? Let their little fingerprints do the talking. Each print tells a story, a tiny testament to a special bond. Call to Action: Send a Little Love.
• •Headline: More Than Just a Card, It's a Keepsake. Body: Watch their little fingerprints grow year after year. Our card kits are designed to be treasured, a beautiful reminder of fleeting moments and enduring love. Call to Action: Start Your Tradition.