Brand Tone

Community-Oriented, Natural, and Transformative

Brand Values

• •Eco-Social Regeneration
• •Community and Collaboration
• •Art and Culture as a Catalyst
• •Inclusivity and Accessibility
• •Peace and Reflection

Best Practices

• •Prioritize "We" over "You": Use collaborative and inclusive language. Phrases like "Juntos creamos" (Together we create) and "Nuestra comunidad" (Our community) reinforce the value of collaboration.
• •Incorporate Nature-Based Metaphors: Continue using words like "meandro," "fluir," "raíces," "sembrar," and "regenerar." This connects the festival's activities directly to its core eco-social identity.
• •Balance Action with Reflection: The copy should reflect the dual nature of the festival. Combine energetic calls to action ("¡Únete!", "Descubre") with words that evoke peace and thought ("reflexión," "paz," "conciencia").
• •Always Highlight the "Why": Never just announce an artist or an activity. Connect it back to the festival's mission. For example, instead of "Concierto de Artista X," use "Artista X se une a nuestro llamado para celebrar la cultura local y la naturaleza."
• •Maintain a Warm and Accessible Tone: Avoid jargon or overly academic language. The communication should feel like an invitation from a friend to be part of something special, ensuring it remains welcoming for all ages and backgrounds.

Social Perception

Overwhelmingly positive, positioning it as a unique and meaningful event. Recognized as a "regenerative and permacultural festival" with a distinct purpose. Highlights its unique blend of thought, experimentation, celebration, and artistic experience aimed at territorial regeneration. Viewed as an event that energizes the community and fosters a transformative spirit.

Copy Examples

• •Donde las ideas fluyen como el río y la comunidad crece como el bosque. Este mayo, únete al meandro de la creatividad y la transformación. 🌱 #FestivalMeandre #CulturaRegenerativa #VallDeLlierca
• •Festival Meandre: Un punto de encuentro para el arte, la naturaleza y las personas. Juntos, creamos un futuro más sostenible para nuestro valle.
• •¡La aventura espera a toda la familia! Descubre el 'Petit Meandre', un espacio lleno de juegos, cuentos y talleres creativos en plena naturaleza. ¡Crea recuerdos inolvidables con tus pequeños exploradores! Entradas familiares ya disponibles.
• •De la música que mueve el alma a las conversaciones que inspiran el cambio. La programación del #FestivalMeandre2025 ya está aquí. Explora, participa y transforma. ¿Qué taller no te piensas perder? 👇
• •Siente la corriente del cambio: Novedades, artistas y mucho más del Festival Meandre.