Brand Tone

Friendly and Enthusiastic, Ethical and Conscious, Vibrant and Fun, Authentic and Customer-Focused, Community-Oriented

Brand Values

• •Ethical Production
• •Sustainability
• •High Quality
• •Affordability and Value
• •Self-Expression and Inclusivity
• •Customer Satisfaction
• •Innovation and Trend Awareness

Best Practices

• •Create a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., Friendly, Enthusiastic, Ethical, Fun, Authentic) with examples of do's and don'ts for wording and style. Share this with anyone creating content.
• •Know Your Audience, Speak Their Language: Understand who you're talking to (festival-goers, eco-conscious consumers, makeup artists) and use language that resonates with them, while staying true to your core values of fun and ethics.
• •Be Genuinely Enthusiastic: Let your passion for your products and the festival culture shine through. Use vibrant, positive language, emojis where appropriate (especially on social media), and exclamation points to convey excitement.
• •Prioritize Ethical Messaging: Consistently weave in your commitment to vegan, cruelty-free, and biodegradable products. This is a key differentiator and value proposition that resonates with your audience. Make it easy for them to see your ethical stance.
• •Engage Authentically: When interacting on social media or responding to reviews, maintain the friendly, helpful, and approachable tone. Personalize responses where possible and show genuine appreciation for your community.

Social Perception

Highly Recommended, Trusted Source for Ethical Products, Reliable and Efficient Service, Good Value for Money, Leader in Biodegradable Glitter, Celebrated for Choice

Copy Examples

• •Headline: Sparkle Sustainably! ✨ Our Biodegradable Glitters Let Your Shine Match Your Values. Body: Get ready to dazzle! Our eco-friendly, vegan glitters are here to make your festival looks pop without costing the Earth. Pure vibrancy, zero guilt!
• •Social Media Post: 🔥 Hot new shades just landed! 🔥 Dive into our latest collection of cruelty-free sparkles and find your new obsession. Tag a friend who NEEDS these in their life! #MUOBU #FestivalGlitter #VeganBeauty #NewArrivals
• •Product Description Snippet (for a chunky mix): Unleash your inner disco ball with our 'Cosmic Dreams' chunky glitter mix! Packed with a universe of shapes and shimmer, it’s vegan, cruelty-free, and stays put through any dance-off. Get ready to shine bright!
• •Email Subject: Psst... Your Next Festival Look Is Calling (And It's Eco-Fabulous!) Email Body (excerpt): Hey Sparkle Lover! At MUOBU, we believe you shouldn’t have to choose between dazzling and doing good. That’s why our huge range of cosmetic glitters is always vegan, cruelty-free, and packed with biodegradable options. Ready to find your perfect shimmer at prices that won’t make your eyes water? [Link to Shop]
• •About Us Snippet: From our little spot in Manchester's iconic Afflecks to shipping sparkle all over the world, MUOBU (that's Make Up Or Break Up!) is all about bringing you the most vibrant, ethical, and on-trend cosmetic glitter. We got tired of dull, so we made it dazzling – and kind to the planet too!