Brand Tone

Passionate & Enthusiastic, Community-Focused & Welcoming, Inspiring & Creative, Educational & Informative, Modern & Vibrant, Bilingual (French/English)

Brand Values

• •Celebration of Fibre Arts
• •Community & Connection
• •Knowledge Sharing & Education
• •Creativity & Inspiration
• •Support for Artisans & Local Producers
• •Inclusivity & Accessibility
• •Passion
• •Modernity

Best Practices

• •Embrace Bilingualism Authentically: Ensure all key communications are available in both French and English, reflecting the festival's core identity. The language should be natural and engaging in both languages, not just a direct translation.
• •Lead with Passion and Enthusiasm: Use vibrant, positive language that conveys genuine excitement for fibre arts. Words like "discover," "inspire," "create," "celebrate," and "passion" should be staples.
• •Foster a Sense of Community: Address the audience inclusively (e.g., "fibre lovers," "makers," "creative souls"). Emphasize shared experiences, learning together, and connecting with others. Highlight the welcoming nature of the event.
• •Be Visually Descriptive and Inspiring: Since fibre arts are highly visual and tactile, use descriptive language that evokes texture, color, and the joy of making. Pair copy with high-quality images and videos.
• •Keep it Informative yet Approachable: While providing necessary details about schedules, tickets, and workshops, maintain a friendly and accessible tone. Avoid overly technical jargon unless explained, ensuring both experts and newcomers feel welcome.

Social Perception

A "Can't-Miss Event", High-Quality & Diverse, Friendly & Welcoming Atmosphere, Well-Organized & Professional, Culturally Significant, Inspiring & Educational, Uniquely Bilingual, Inclusive

Copy Examples

• •Spark your creativity at Festival de la fibre Twist! ✨ Join a vibrant community of makers, discover exquisite yarns, and learn from passionate artisans. Whether you knit, crochet, weave, or simply adore textiles, Twist is your destination for inspiration. August 8-11, Saint-André-Avellin. Link in bio for tickets and workshops! #FestivalTwist #FibreLove #TextileArt #CreativeCommunity #QuebecEvents
• •Unleash your inner artist! Our [Workshop Name] with the talented [Instructor Name] is filling up fast. Dive deep into [Technique] and leave with new skills and a beautiful handmade piece. Perfect for all levels! Ready to create something amazing? Register today: [Link] #TwistWorkshops #LearnAndCreate #FibreSkills #HandmadeMagic
• •Meet the Maker! We're thrilled to feature [Exhibitor Name] at this year's Festival de la fibre Twist! 🎉 Discover their stunning hand-dyed yarns / unique woven pieces / innovative fibre tools. Come say bonjour and find your next treasured material! Booth [Number]. [Link to their page if available] #TwistExhibitors #SupportArtisans #FibreArtists #UniqueFinds
• •Be part of the magic! ✨ Festival de la fibre Twist thrives because of our incredible volunteers. Lend your enthusiasm and skills to Canada's largest fibre festival and enjoy a behind-the-scenes experience, connect with fellow fibre lovers, and help us create an unforgettable event. Sign up to volunteer: [Link] #TwistVolunteers #FibreCommunity #GetInvolved #PassionForFibre
• •Merci & Thank You! 🙏 What an incredible weekend celebrating the world of fibre! To our amazing exhibitors, talented workshop leaders, dedicated volunteers, and every single one of you who joined us – thank you for making Festival de la fibre Twist 2024 so vibrant and inspiring. The passion, creativity, and community spirit were truly palpable. Share your favourite Twist moments with #FestivalTwistMemories! Until next year! #FibreFestival #CommunityLove #TextileMagic #TwistRecap