Brand Tone

festive, enthusiastic, friendly, and helpful

Brand Values

• •Celebration & Joy
• •Variety & comprehensiveness
• •Convenience
• •Inspiration
• •Customer Focus

Best Practices

• •Use Enthusiastic and Positive Language: Incorporate words that evoke excitement, joy, and celebration (e.g., "amazing," "unforgettable," "sparkle," "epic," "brilliant," "celebrate"). Avoid overly formal or negative phrasing.
• •Be Inclusive and Friendly: Address the audience directly using "you" and "your." Adopt a conversational style that makes customers feel welcome and understood, like a helpful friend guiding them through party planning.
• •Focus on Solutions and Inspiration: Frame product descriptions and marketing messages around how Festi Market helps customers achieve their desired party outcome. Offer ideas and make the planning process seem easy and enjoyable.
• •Maintain Visual Consistency: Ensure that the visuals (colors, imagery, typography) used alongside the copy align with the festive and vibrant tone. This reinforces the overall brand message.
• •Keep it Simple and Clear: While being enthusiastic, ensure the copy is easy to understand and gets straight to the point. Customers looking for party supplies often want quick and clear information about products and how to purchase them. Avoid jargon or overly complex sentences.

Social Perception

useful and convenient resource for party supplies in France

Copy Examples

• •Headline: Your Perfect Party Starts Here! Body: Don't just throw a party, make it a FESTI-party! From balloons to banners, and themes galore, Festi Market has everything you need to create unforgettable moments. Let's get this celebration started!
• •Headline: Theme Party? No Problem! Body: Pirates, princesses, superheroes, or a tropical luau? Whatever your vision, Festi Market brings it to life! Explore our huge selection of themed decorations and supplies. Your epic party is just a click away.
• •Headline: Birthdays Made Brilliant! Body: Another year, another reason to celebrate in style! Festi Market is your go-to for all birthday essentials. From the first birthday to the 100th, we’ve got the sparkle, the fun, and all the supplies to make their day extra special.
• •Headline: Don't Stress, Just Celebrate! Body: Party planning should be fun, not a fuss! At Festi Market, we’ve gathered all your festive needs in one easy-to-shop place. Get inspired, get your supplies, and get ready to enjoy the best party ever!
• •Headline: Sale Alert! Let the Good Times Roll (for Less!) Body: Get ready to stock up on joy! Our seasonal sale is ON. Find amazing deals on your favorite party supplies and make your next celebration even sweeter. Shop now and save big with Festi Market!