Tono de Marca

Caring, Passionate, Authentic, Friendly, Informative, Playful, Nostalgic & Imaginative

Valores de Marca

• •Health & Safety: Prioritizing non-toxic, pet-friendly, and allergy-safe ingredients. This is the foundational value.
• •Quality & Craftsmanship: Using 100% soy wax, clean and natural fragrance oils, and hand-pouring products.
• •Customer-Centricity & Connection: Building genuine relationships, providing excellent customer service, and educating consumers.
• •Authenticity: Staying true to their story and mission, even when faced with potentially distracting opportunities.
• •Passion & Love: The brand was born from love for a pet and a passion for safe home fragrance. They also hand-pour every product...with an extra sprinkle of love and positivity.
• •Creativity & Uniqueness: Offering custom-blended scents and imaginative themes like literary-inspired candles.
• •Environmental Responsibility (implied): Using soy wax which is a renewable resource and biodegradable glitter.

Mejores Prácticas

• •Deeply Understand Your Origin Story & Values: Every piece of copy should subtly echo *why* the brand exists. For Fervor, this means the love for pets, the desire for safe homes, and the passion for quality.
• •Know Your Mascot/Inspiration: Incorporating Kingston (the dachshund) naturally infuses warmth, relatability, and the core pet-safe message. Even if not always literal, the *spirit* of Kingston (caring, a bit sassy, lovable) can guide the tone.
• •Prioritize Education Alongside Promotion: Fervor's customers appreciate understanding *why* soy wax is better or what clean fragrance means. Weave informative, helpful content into marketing messages.
• •Embrace Authenticity – Even When It's Unconventional: Sharing the story about turning down the Grammys reinforces their commitment to values over hype and builds trust. Don't be afraid to be transparent.
• •Develop a Voice Guide with Keywords & Personality Traits: List adjectives describing the brand (e.g., caring, passionate, authentic, playful, informative) and common phrases or types of humor that align. This helps ensure consistency across all writers or platforms. Examples: Sprinkle of love, giddy about, paw-sitive.

Percepción Social

Trusted & High Quality, Caring & Responsible, Unique & Creative, Good Customer Service, Authentic & Relatable

Ejemplos de Copy

• •Headline (Caring/Informative): Breathe Easy, Furry Friends & Family. Our natural soy candles love your home (and lungs!) as much as you do. ✨ #PetSafeFervor
• •Product Description Snippet (Passionate/Nostalgic): Unlock your favorite stories, one scent at a time. Our 'Whimsical Wonderland' candle blends [Scent A], [Scent B], and a sprinkle of Fervor magic to transport you down the rabbit hole. Hand-poured with passion, just for you.
• •Social Media Post (Playful/Friendly): Kingston's 'paw-sitive' pick of the week! 🐾 He sniffed them all (safely, of course!) and decided [Candle Name] is the ultimate cozy companion. What's your Fervor favorite for a snuggly evening in? #FervorCandleCo #DachshundApproved
• •Email Subject Line (Authentic/Informative): Why We Say NO to Nasties (and YES to Cozy, Clean Burns!) 🌿
• •About Us Snippet (Caring/Authentic): It all started with a wagging tail and a worried heart. When Laura discovered traditional candles were harming her beloved Kingston, Fervor Candle Co. was born – a promise to create beautiful, fragrant experiences that are safe for *everyone* in your family, furry or otherwise. We pour love and clean ingredients into every candle.