Brand Tone

Local and Community-Focused, Expert and Trustworthy, Family-Oriented and Traditional, Passionate and Proud.

Brand Values

• •Quality
• •Sustainability
• •Customer Service
• •Heritage and Community
• •Integrity

Best Practices

• •Always Emphasize "Family" and "Local": Continuously weave the narrative of being a trusted, family-run, local business into all communications. This is your biggest differentiator from faceless national suppliers.
• •Lead with Quality and Expertise: Use confident and knowledgeable language. Explain *why* your firewood is better (e.g., "seasoned for nine to twelve months for optimal moisture content," "sourced from managed woodlands"). This builds trust and justifies your price point.
• •Maintain a Warm and Approachable Voice: Use "we" and "our family" to create a personal connection. Engage with comments and questions on social media in a friendly, helpful manner, just as you would in person.
• •Use High-Quality, Authentic Imagery: Your visuals should match your brand values. Showcase your actual wood, the beautiful Sussex landscape, the tidy nursery, and perhaps even the family members behind the business. Avoid generic stock photos.
• •Bridge the Gap Between the Nursery and Firewood: Continue to cross-promote. Mentioning the nursery's award-winning history reminds customers of your long-term commitment to quality and beauty, whether it's in the garden or the fireplace. This shared heritage is a powerful asset.

Social Perception

Reliable and High-Quality; a Community Staple; Helpful and Friendly.

Copy Examples

• •From our local Sussex woodland to your hearth. 🔥 There's nothing like the peace of a real wood fire. Our family has been warming homes in West Sussex for years, with every log seasoned and dried to perfection. We wouldn't sell anything we wouldn't use ourselves. #FerringFirewood #SussexLife #LocalLogs #CozyNights
• •Don't get left in the cold this winter! Ferring Firewood is preparing for the season. As a family-run business, we pride ourselves on quality and reliability. Sign up for our mailing list to get priority access when pre-orders go live! Link in bio. #SupportLocal #Worthing #Firewood #FamilyBusiness
• •The Best Fires Start Here. Welcome back! Pre-orders are now open for our premium, sustainably sourced firewood. Choose your perfect cut and load size for a cozy winter ahead. Quality you can count on, from a family you know.
• •Hello neighbours! With the evenings starting to draw in, just a friendly note that we at Ferring Firewood (from the Ferring Nurseries family!) are getting our seasoned logs ready for delivery. We're proud to be part of this community and love keeping you all warm! Feel free to ask any questions about the best wood for your burner.
• •(Upbeat folk music) Text on screen: The Journey of Your Firewood. 1. Sustainably Sourced. 2. Cut & Split. 3. Seasoned for Months. 4. Delivered to Your Door. // Caption: It's a labour of love, from our family to yours. #Woodsman #SustainableLiving #FirewoodDelivery #WestSussex