Tono de Marca

helpful, traditional, and professional

Valores de Marca

• •Expertise & Solutions
• •Proximity & Customer Service
• •Tradition & Trust
• •Variety & Quality

Mejores Prácticas

• •Prioritize "How-To" and Solution-Oriented Content: Always frame content around solving a customer's problem, whether it's a blog post, a social media tip, or a product description. This reinforces the "Helpful" tone.
• •Reference Experience and Tradition: Casually mention the "40 years of experience" or "family business" values in copy, especially in "About Us" sections, welcome emails, or posts that aim to build trust.
• •Maintain a Professional but Approachable Language: Avoid overly technical jargon unless addressing professionals. Use clear, direct, and respectful language. The tone should be like a knowledgeable and friendly expert, not a corporate entity.
• •Adapt the Format, Not the Tone, for Each Platform: The core message of helpful expertise should be consistent. On TikTok, it's a 15-second tip. On the blog, it's a detailed guide. On Instagram, it's a high-quality photo with a concise, informative caption. The personality remains the same.
• •Create a "Voice Chart": Develop a simple internal document that defines the brand voice with columns for "We Are" (e.g., Experienced, Friendly, Reliable) and "We Are Not" (e.g., Elitist, Complicated, Impersonal). This ensures anyone creating content understands the brand's communication boundaries.

Percepción Social

The public perceives Ferretería Alquibaio SL as a reliable and well-established local hardware store. They are seen as dependable, providing expert advice and a wide selection of products, while also adapting to modern platforms without losing their traditional core.

Ejemplos de Copy

• •With over 40 years helping our neighbors in Baza and Caniles, we know that every project starts with a question. What are you planning to build, repair, or improve this weekend? Ask us in the comments! We have the experience and the materials to help you succeed. #FerreteríaDeConfianza #Alquibaio
• •The right tool makes all the difference. This new set of high-durability screwdrivers from [Brand] is designed for professionals and DIY enthusiasts alike. Precision, grip, and resistance guaranteed. Visit us and feel the quality for yourself. #Hardware #ProfessionalTools #Alquibaio
• •TITLE: The 5 Essential Steps to Prepare Your Garden for Spring. INTRO: Spring is just around the corner, and a beautiful garden requires preparation. At Ferretería Alquibaio, we've condensed our 40 years of experience into this simple guide to help you get the best results. Let's get to work!
• •TikTok Video Idea (Short, Helpful Tip): (Video shows a squeaky door hinge) Text on screen: "Tired of this sound?" (Video shows a hand applying a specific lubricant spray sold at the store) Text on screen: "The solution is this simple. Find it at Alquibaio! #DIYTip #HomeRepair #HardwareStore"
• •Google Ads Headline: Ferretería Alquibaio | Expert Advice & Quality Materials. Description: Your trusted hardware store in Granada. Wide selection for construction, home, and garden. Order online or visit us.