Brand Tone

Passionate, Proud, Traditional, Authentic, Quality-focused, Confident, Evocative, Aspirational, Direct (in product descriptions), Engaging (on social media)

Brand Values

• •Tradition
• •Quality & Durability
• •Authenticity
• •Passion
• •Customer Satisfaction

Best Practices

• •Embrace Heritage Storytelling: Consistently weave in the narrative of Gaúcho tradition, ancestral skills, and the brand's roots in Rio Grande do Sul.
• •Highlight "Artisanal" and "Quality" in Every Message: Reinforce that these are handcrafted "jewels," not mass-produced items. Use evocative language that conveys the dedication and artistry involved.
• •Create a Glossary of Brand Keywords: Develop a list of core terms and phrases (e.g., "forged," "ancestral," "masterpiece," "Gaúcho tradition," "jewel of the cut," "precision," "durability") to ensure consistency across all communications.
• •Showcase the Craftsmanship: Use videos and images to visually demonstrate the meticulous process of creating each knife, highlighting the traditional techniques and the artisan's skill.
• •Engage with Customer Stories: Share testimonials and stories from satisfied customers who have experienced the quality and tradition of Ferreiro Artesão knives firsthand. This builds trust and reinforces the brand's values.

Social Perception

Perceived as a provider of high-quality, durable, and beautiful artisanal knives, strongly linked to the Brazilian barbecue tradition and seen as collectibles/specialty items, with a growing online presence.

Copy Examples

• •Keeping the tradition of cutlery alive since 2017.
• •Masterpieces of precision and durability.
• •Jewels for your barbecue or collection.
• •Dedicated to ancestral skills and a fervent passion for quality.
• •Transforming steel into true jewels.