Brand Tone

Friendly and Approachable, Helpful and Informative, Traditional and Community-Oriented, Trustworthy and Reliable

Brand Values

• •Tradition and Heritage
• •Customer Service and Support
• •Quality and Reliability
• •Community Focus
• •Convenience

Best Practices

• •Embrace "Il Negozio Sotto Casa" (The Shop Down the Street) Mentality: All communication should feel personal, helpful, and familiar, as if speaking to a neighbor.
• •Highlight Tradition and Local Roots: Regularly weave in the store's long history, its connection to Fénis and the Aosta Valley, and its family-run nature. This builds trust and a unique selling proposition.
• •Use Clear, Simple, and Encouraging Language: Avoid overly technical jargon. Focus on how products solve problems or help with projects. Adopt an encouraging tone, especially when providing tips or advice.
• •Maintain a Consistent Voice Across All Platforms: Whether it's the website, a Facebook post, or an email, the friendly, knowledgeable, and community-focused voice of Gerolina should be evident.
• •Show, Don't Just Tell, Helpfulness: Continue creating and sharing practical content like blog posts, video tutorials, and tips. This reinforces the brand's value of being a helpful resource, not just a sales outlet.

Social Perception

Reliable, long-standing local hardware and housewares store, deeply rooted in its community. An extension of their trusted physical store, making their products and services more accessible. Knowledgeable and helpful, offering practical advice. The "third generation of women" managing the store adds a unique and positive narrative of female entrepreneurship and family tradition.

Copy Examples

• •Welcome to Gerolina! Your trusted Fénis hardware and homewares store, serving the Aosta Valley since 1952. Now online, bringing generations of quality and friendly advice right to your doorstep. Just like your neighborhood shop, but even more convenient!
• •Tackling a weekend DIY project? Our [Product Name] is a favorite among Fénis locals for a reason. Durable, reliable, and backed by the Gerolina family promise of quality. Need tips on how to use it? We're just a click or a call away!
• •Spring is in the air in Valle d'Aosta! 🌷 Get your garden ready with our new range of [Gardening Product]. Swing by our store in Fénis or shop online – we’re here to help your garden bloom! #GerolinaCasa #FenisFaiDaTe #AostaValleyLiving
• •From Nonna Gerolina in 1952 to today, three generations of women have proudly run Ferramenta Casalinghi Gerolina. We’re passionate about providing everything you need for your home and garden, with the same dedication and care that started it all.
• •Your Weekly Dose of DIY Tips & Gerolina's New Arrivals! ✨