Tono de Marca

passionate, educational, inspiring, gentle, appreciative, deeply connected to nature, personal, and approachable

Valores de Marca

• •Sustainability
• •Conservation and Awareness
• •Passion-Driven Creativity
• •Quality and Craftsmanship

Mejores Prácticas

• •Lead with the "Why": Always connect the product back to the core mission. Whether it's a sticker or a commissioned piece, frame it within the context of celebrating and protecting wildlife.
• •Weave in Educational Tidbits: Enhance product descriptions and social posts with interesting facts about the featured animal or plant. This reinforces the brand's educational tone and adds value beyond the product itself.
• •Emphasize Sustainability: Clearly and consistently mention the eco-friendly aspects of the products (e.g., "recycled materials," "FSC-certified paper," "plastic-free packaging"). This is a key value and a significant differentiator.
• •Use Passionate and Evocative Language: Employ words that convey a sense of wonder, love, and respect for nature. Terms like "enchanting," "celebrate," "discover," "intricate," and "captivating" align perfectly with the brand's artistic and emotional core.
• •Maintain a Personal Connection: Continue sharing the founder's journey and passion. Using "I" and "my" in the brand story and "we" when talking about the collective mission makes the brand feel approachable, authentic, and human.

Percepción Social

overwhelmingly positive; perceived as trustworthy, high-quality, and mission-driven, offering unique, beautiful products for nature lovers, with strong appreciation for quality, aesthetics, and eco-friendly ethos

Ejemplos de Copy

• •Meet the newest member of our woodland family! 🦡 The often-misunderstood badger, brought to life on our new 100% organic cotton tote. Did you know badgers have been a protected species in the UK for over 30 years? Carry a piece of the wild with you and help us celebrate Britain's incredible wildlife. #FerneCreative #BritishWildlife #Badger #SustainableStyle #ArtForConservation
• •Bring the cheerful spirit of Britain's favourite garden visitor into your home. This fine art print features a detailed illustration of a European Robin, captured in a moment of quiet charm. Printed on premium, sustainably sourced FSC-certified paper, this piece is a perfect gift for the nature lover in your life or a beautiful way to start your own wildlife art collection. Each print helps support our mission to protect native species.
• •🍂 Autumn Wonders Inside | New Arrivals Inspired by the Forest Floor
• •Ferne Creative began with a simple goal: to share the beauty of the wildlife on our doorstep. From the shy hedgehog to the majestic barn owl, we turn a love for nature into art you can live with. We are committed to sustainability in every step, ensuring our products are as kind to the planet as they are beautiful. Join us in celebrating and protecting the wild.
• •Looking for a gift that gives back? ✨ Ferne Creative offers beautifully illustrated stationery, homeware, and accessories featuring unique British wildlife. Every purchase supports a small, eco-conscious business and our mission to fund conservation efforts. Shop our collection today and find a meaningful gift for the nature enthusiast in your life!