Brand Tone

friendly, trustworthy, expert, and community-oriented, traditional and established, yet also stylish and contemporary, caring and celebratory

Brand Values

• •Family & Heritage
• •Trust & Integrity
• •Craftsmanship & Quality
• •Customer Focus & Personalized Service
• •Community Commitment
• •Celebrating Special Moments
• •Legacy

Best Practices

• •Lead with "Family" and "Community": Always reinforce the local, family-owned heritage and deep community roots. Phrases like "Your family jeweler since 1933" or "Proudly serving the [Plymouth/Logansport] community" resonate with their established identity.
• •Emphasize Trust and Expertise Warmly: Combine their knowledge with approachability. Instead of just saying "We are experts," try "Our friendly experts are here to guide you with generations of knowledge, making your experience comfortable and confident."
• •Focus on "Your Story" and "Special Moments": Frame jewelry as part of the customer's personal narrative and life's milestones. Use storytelling language that connects emotionally, e.g., "Every love story deserves a beautiful beginning..." or "Marking life's most precious chapters with you."
• •Highlight Craftsmanship and Personalization: Talk about the care, skill, and individual attention that goes into their services, especially custom design and repairs. "Handcrafted with precision, personalized for you" or "Breathing new life into cherished heirlooms with expert care."
• •Maintain a Welcoming and Appreciative Tone: Ensure all communications, from social media replies to website copy, feel inviting and express gratitude for their customers. "We're so honored to be a part of your journey" or "Visit us and let our family welcome yours."

Social Perception

highly reputable and reliable local jeweler, knowledgeable, helpful, and genuinely caring, community gem, trust and satisfaction

Copy Examples

• •Headline: Your Forever Starts Here. Since 1933. Body: For generations, Fernbaugh's Jewelers has been a part of Indiana's most cherished love stories. From breathtaking engagement rings to timeless anniversary gifts, trust our family to help yours celebrate every precious moment. Visit us in Plymouth or Logansport for a tradition of quality and care.
• •Headline: Crafted with Love, Designed for You. Body: Imagine a piece of jewelry as unique as your story. At Fernbaugh's, our skilled artisans specialize in custom design, bringing your vision to life. Whether it's the perfect engagement ring or restyling a family heirloom, let's create something unforgettable together. Schedule your personal consultation today.
• •Headline: More Than a Jeweler. We're Your Neighbors. Body: Fernbaugh's Jewelers is proud to be your local, family-owned jeweler in Plymouth and Logansport. We believe in friendly service, expert advice, and building relationships that last. Stop by and experience the Fernbaugh's difference – where you're always treated like family.
• •Headline: The Sparkle of a Lifetime, Ethically Sourced. Body: Choose with confidence at Fernbaugh's. We offer an exquisite selection of natural and lab-grown diamonds, all sourced with integrity. Our experts are here to guide you, ensuring your choice is not only beautiful but one you can feel good about for years to come.
• •Headline: Celebrating Your Moments, Big and Small. Body: Life is made of special moments. At Fernbaugh's Jewelers, we're honored to help you mark them. From saying "Yes!" to "Happy Anniversary," or simply "I love you," find the perfect expression in our curated collections of fine jewelry. Let us help you make every occasion shine.