Brand Tone

passionate, educational, and artisanal

Brand Values

• •Health and Wellness
• •Quality and Craftsmanship
• •Sustainability
• •Innovation and Experimentation
• •Community

Best Practices

• •Lead with Passion, Follow with Education: Start with evocative, flavor-focused language ("unapologetically alive," "vibrant," "bold") and then support it with educational content about the benefits and process of fermentation.
• •Tell the Story: Weave the founder's journey and the brand's artisanal roots into your copy. This personal touch differentiates FermentFabriek from larger, commercial brands.
• •Use Artisanal Language: Employ words like "handcrafted," "small-batch," "traditional," "aged," and "infused" to reinforce the quality and craft behind the products.
• •Emphasize "And More": The brand is about more than just kimchi. Regularly highlight the full range of experimental products (hot sauces, vinegars, black garlic) to showcase the brand's innovative spirit.
• •Keep it Community-Focused: Address customers directly, invite questions, and mention your presence at local markets. This maintains the approachable, community-centric perception the brand has successfully built.

Social Perception

The public perceives FermentFabriek as a trusted, high-quality, and specialized producer of artisanal fermented goods. They are viewed as a go-to source for authentic fermented products and unique items that are hard to find elsewhere. The association with well-regarded local markets lends credibility and an image of freshness and local charm. Customers recognize their educational mission, seeing them not just as sellers but as advocates for a healthier lifestyle through fermented foods.

Copy Examples

• •Unapologetically Alive. This isn't just kimchi. It's a jar of vibrant, gut-loving probiotics, handcrafted in our Amsterdam kitchen. We blend traditional techniques with bold flavors to create something truly special. Taste the passion. #FermentFabriek #Kimchi #GutHealth #Handcrafted
• •Your Immune System's New Best Friend. Did you know a healthy gut is key to a strong immune system? Our fermented foods are packed with probiotics to support your well-being from the inside out. From tangy Water Kefir to savory Black Garlic, discover a world of flavor that's good for you. Shop our collection now! #FermentedFoods #Probiotics #HealthyLiving #AmsterdamFood
• •Sweet, Spicy, and Fermented. We've taken golden honey and infused it with a slow, fermented heat that builds with every bite. Drizzle it on pizza, cheese, or even in your tea for a complex flavor that's both comforting and thrilling. This is not your average hot sauce; it's a FermentFabriek experiment gone right. #HotHoney #Fermented #SpicySweet
• •From Our Kitchen to Yours: A New Experiment! You know we love to play with flavor. This month, our passion for experimentation has led us to create [New Product Name]! Inspired by [Inspiration], we've [briefly describe the process] to bring you a taste we can only describe as [Adjective 1] and [Adjective 2]. Be the first to try it at the Pure Markt this weekend or order online! #Innovation #NewProduct #ArtisanFood
• •Ask Us About Fermentation! We're not just here to sell; we're here to share our passion. Learn how our foods can boost your energy, improve digestion, and add incredible flavor to your meals. Samples are free, and questions are always welcome. #FermentFabriek #Education #LocalMarket