Brand Tone

Authentic, Transparent, and Community-Oriented.

Brand Values

• •Family Tradition
• •Quality & Craftsmanship
• •Animal Welfare & Natural Methods
• •Proximity & Short Circuit

Best Practices

• •Always Tell the "Why": Don't just sell a product; sell the story behind it. Every piece of copy should connect back to the core values: family, tradition, farm-to-fork transparency, and animal welfare.
• •Use "We" and "Our": Employ a personal, collective voice. Phrases like "Our farm," "We raise," and "Our family" reinforce the brand's identity and create a direct connection with the customer.
• •Emphasize Sensory Details: Use descriptive words that evoke taste, freshness, and quality. "Tender," "savory," "artisanal," "freshly made," and "natural flavor" help the customer imagine the product experience.
• •Stay Transparent and Educational: Briefly explain what "raised on straw" means or why controlling the production chain matters. This builds trust and justifies the premium quality of the products.
• •Maintain a Friendly, Community-Focused Tone: Continue to engage directly with customers on social media. Address them warmly, thank them for their business, and promote other local producers when appropriate. This strengthens the brand's position as a pillar of the local food community.

Social Perception

The public perceives Ferme des Verguis as a reliable and high-quality local producer. They are seen as a genuine family farm, not a large industrial operation. The brand is respected for its commitment to traditional methods and for providing transparency about its production process. Customers appear to be loyal, valuing the direct contact with the producers and the superior taste of the products that come from a controlled, small-scale environment.

Copy Examples

• •From Our Family Farm to Your Family Table. Taste the difference that passion makes. Our pork and beef, raised with care in the heart of Pays de Bray.
• •Barbecue season is calling! Our artisanal sausages are ready for the grill. Made fresh this morning with pork raised right here on our straw-bedded farm. Get yours this weekend at the farm shop! #FermeDesVerguis #ArtisanalCharcuterie #LocalFood #EatLocal
• •Planning your holiday feast? Let us help! From our classic roasts to our savory pâtés, we have everything you need. Pre-order your holiday favorites by [Date] to ensure your celebration is as delicious as it is memorable. Thank you for supporting our family farm!
• •Our classic pork roast is the heart of any meal. Raised on straw and fed with grains from our own fields, this cut is tender, juicy, and full of natural flavor. A simple, honest product, from our farm to your oven. Weight is approximate and will be finalized at pickup.
• •At Ferme des Verguis, we control the entire chain—from the birth of our animals to the artisanal creation of our charcuterie. Brothers Jean-Luc, Benjamin, and Clément combine their passion for farming and butchery to bring you exceptional quality pork and beef. Visit us in Haussez and discover the true taste of Normandy.