Brand Tone

Empowering and Supportive, Informative and Educational, Bold and Progressive, Approachable and Inclusive, Authoritative and Professional (especially in B2B)

Brand Values

• •Empowerment through Knowledge: Providing tools, products, and information to enable informed health decisions.
• •Destigmatization: Actively working to normalize conversations around all aspects of female and sexual health.
• •Accessibility: Making innovative FemTech products and services available across Asia.
• •Education and Awareness: Committing to raising understanding and promoting proactive approaches to well-being.
• •Innovation: Championing and distributing technology-driven solutions for health.
• •Community Building: Fostering a supportive network for individuals and a collaborative ecosystem for FemTech businesses.
• •Advocacy: Influencing positive change in perceptions and policies related to women's health.

Best Practices

• •Lead with Empowerment: Ensure all copy, whether for products or information, empowers the reader by offering solutions, knowledge, and a sense of control over their wellbeing.
• •Prioritize Education: Weave educational elements into marketing copy. Explain the 'why' behind products and services, connecting them to broader health literacy and destigmatization goals.
• •Address "Taboos" with Confidence and Clarity: Use direct, respectful, and clear language when discussing sensitive topics. This reinforces the brand’s role as a progressive leader.
• •Foster Inclusivity in Language: While focusing on women's health, ensure the overall tone is inclusive and avoids alienating language. Acknowledge the diversity of experiences.
• •Be Authentic and Mission-Aligned: Every piece of copy should resonate with Fermata's core mission of "transforming taboos into triumphs." Authenticity in pursuing this mission will build trust and a loyal community.

Social Perception

Fermata is widely perceived as a pioneer and leading voice in the Asian FemTech sector. They are seen as agents of positive change, instrumental in breaking down long-standing health-related stigmas. The public and partners view them as knowledgeable, credible, and deeply mission-driven. The brand is associated with high-quality, innovative products and reliable market intelligence. There is a strong sense of community and support cultivated through their events and online presence.

Copy Examples

• •Experience period care reimagined. Innovative, sustainable, and designed for your body. Discover the [Product Name] difference. #HelloFermata #PeriodCare #FemTech
• •Your pleasure matters. Explore our collection dedicated to sexual wellness and embrace a more confident, informed you. #SexualWellness #SelfLove #FermataEmpowers
• •Breaking Barriers, Building Knowledge. Fermata is your partner in navigating women's health. Explore. Learn. Thrive.
• •Expanding your FemTech brand into Asia? Fermata offers unparalleled market entry expertise, from regulatory insights to retail partnerships. Let's grow together. #FemtechAsia #MarketEntry #HelloFermataBiz
• •Join our free webinar: 'Understanding Your Hormonal Health.' [Expert's Name] dives deep into [Topic]. Register via link in bio. #WomensHealth #Education #FermataEvents