Brand Tone

Professional, Experienced, Reliable, Supportive, Committed to Quality and Innovation, Customer-Centric, Formal but Approachable

Brand Values

• •Excellence
• •Innovation
• •Service
• •Continuity and Security
• •Trust and Long-term Relationships
• •Sustainable Development
• •Safety
• •Legacy and Projection

Best Practices

• •Emphasize Reliability and Longevity: Consistently reference FERAM's extensive history and experience to build trust and underscore their established position. Use phrases that convey stability and dependability.
• •Highlight Technical Expertise and Solutions: Focus on how FERAM not only sells products but also provides solutions and technical support. Use language that showcases knowledge and a problem-solving approach.
• •Maintain a Professional yet Supportive Voice: While the language should be professional, incorporate elements of 'Tu equipo de apoyo' (Your support team) to foster a sense of partnership and approachability.
• •Focus on Client Benefits – Continuity and Safety: Frame product features and company services around the core benefits of ensuring operational continuity and safety for clients.
• •Showcase Quality and Innovation: Regularly mention the high-quality, specialized brands FERAM represents and their commitment to bringing innovative and efficient solutions to the market.

Social Perception

Established and Reputable, Specialized and Technical, Reliable Partner, Industry Leader/Key Player, Committed to the Industry

Copy Examples

• •Headline: Over 160 Years Powering Your Industry's Progress. Body: FERAM: Your trusted partner for specialized industrial tools and equipment. We ensure the continuity and safety of your operations with quality you can rely on and expertise that makes a difference.
• •Headline: Innovation That Works as Hard as You Do. Body: Discover the latest in industrial technology with FERAM. We bring you cutting-edge tools designed for maximum productivity and safety, backed by our expert technical support.
• •Headline: Your Project. Our Support. Uninterrupted Success. Body: FERAM is more than a supplier; we are your support team. With a comprehensive inventory and a commitment to excellence, we provide the solutions you need, when you need them.
• •Headline: The Right Tools, The Right Advice, Right Now. Body: Don't let equipment challenges slow you down. FERAM offers a vast selection of industry-leading brands and the technical know-how to help you choose the perfect solution for your specific needs.
• •Headline: Building Chile's Future, Together. Since 1856. Body: FERAM is proud of its legacy supporting the sustainable development of Chilean industries. We provide the robust tools and reliable equipment that lay the foundation for a stronger tomorrow.