Brand Tone

approachable, sophisticated, warm, and authentic

Brand Values

• •Craftsmanship
• •Sustainability/Eco-friendliness
• •Fair Trade
• •Community Support
• •Inspired Living & Easy Entertaining
• •Heritage and Timeless Design

Best Practices

• •Emphasize Craftsmanship and Quality: Consistently highlight the handcrafted nature of products, the use of quality materials like reclaimed wood, and the attention to detail.
• •Tell the Story: Weave in the brand's origin story and the passion behind the creations. This adds authenticity and a personal touch.
• •Focus on "Inspired Living" and "Gatherings": Connect products to the experience they create – making homes more beautiful, gatherings more special, and everyday moments more inspired.
• •Maintain a Warm and Approachable Voice: Use welcoming and descriptive language that makes customers feel understood and invited, whether online or in-store.
• •Highlight Values: Subtly integrate keywords related to sustainability, eco-friendliness, fair trade, and support for local artisans where appropriate, reinforcing the brand's ethical commitments.

Social Perception

Fenwick & Oliver is perceived as a charming local business offering unique, high-quality, handcrafted home goods and gifts. They are seen as a destination shopping experience on the waterfront in Bristol. The origin story of the business, born from a pandemic hobby, likely resonates positively with customers, highlighting passion and dedication. The collaboration with a branding company suggests a commitment to building a strong, recognizable brand that connects with its audience by telling a compelling story.

Copy Examples

• •Headline: "Crafted by Hand, Designed for Connection." Body: "Discover unique, handcrafted wood decor and thoughtfully curated home essentials at Fenwick & Oliver. Each piece tells a story, ready to become a part of yours. Visit our Bristol waterfront store or shop online."
• •Headline: "Gatherings Made Beautiful." Body: "From stunning charcuterie boards made with reclaimed wood to unique gifts that warm the heart, find everything you need to create memorable moments. Fenwick & Oliver – for inspired living and easy entertaining."
• •Headline: "The Art of Home, Reimagined." Body: "At Fenwick & Oliver, we believe your home should be a reflection of your story. Explore our collection of handcrafted hardgoods and unique home details, purposefully curated to add charm and personality to your living space."
• •Headline: "Sustainably Sourced, Artfully Crafted." Body: "Embrace a touch of rustic charm with our eco-friendly and fair trade home decor. Fenwick & Oliver is committed to quality craftsmanship and pieces that are as kind to the earth as they are beautiful in your home."
• •Headline: "More Than Decor, It's a Feeling." Body: "Step into Fenwick & Oliver and discover a world of stylish and cozy home furnishings. We style our store in zones to help you envision how our handcrafted and curated pieces can transform your space into an inviting haven."