Brand Tone

Knowledgeable & Expert, Passionate & Enthusiastic, Friendly & Approachable, Supportive & Community-Oriented, Professional & Trustworthy

Brand Values

• •Customer Focus
• •Quality
• •Expertise
• •Community
• •Passion
• •Integrity

Best Practices

• •Know Your Audience, Speak Their Language: Understand the terminology, aspirations, and pain points of cyclists, runners, swimmers, and triathletes. Use language that resonates with both seasoned athletes and enthusiastic beginners.
• •Emphasize Expertise with Enthusiasm: Share knowledge and technical details confidently, but always with an underlying passion for the sport. Avoid being overly technical without explanation or sounding elitist.
• •Showcase, Don't Just Sell: Focus on the benefits and experiences the products enable, rather than just listing features. Tell a story about how your gear helps customers achieve their goals.
• •Be Genuinely Supportive and Encouraging: Whether it's celebrating a customer's achievement or offering advice, ensure the tone is always positive and supportive, reflecting the family-run, community-focused ethos.
• •Maintain Consistency Across All Channels: Ensure the tone used on the website, in social media captions, email marketing, and in-store communication is harmonious. Develop simple brand voice guidelines for anyone creating content.

Social Perception

A Specialist Retailer, Reliable and Knowledgeable, A Local, Independent Business, Supportive of the Sporting Community, High-Quality Provider

Copy Examples

• •Conquer new horizons! 🚴✨ The all-new [Bike Model] has just rolled onto our floor, and it's a game-changer. Lightweight frame, responsive handling, and ready for your next Suffolk adventure. Swing by for a closer look or DM us to learn more about our custom fit options! #FentonSports #NewBikeDay #CyclingLife #SuffolkCycling #RoadBike
• •Keep your ride in peak condition! 🔧 Our expert workshop team at Fenton Sports offers everything from a simple tune-up to a full custom build. Trust your bike with passionate mechanics who speak your language. Book your service today and ride with confidence! #BikeRepair #CyclingMaintenance #FentonWorkshop #ExpertService #RideSmooth
• •Swim, Bike, Run. Conquer. Fenton Sports is your dedicated partner for triathlon success. From aero bikes and wetsuits to expert advice and race-day nutrition, we equip you to smash your personal best. #TriathlonGear #TriLife #FentonTriathlon #SwimBikeRun #Performance
• •Lace-Up & Lead the Pack! New Season Running Gear Has Arrived! *Body Snippet:* Hi [Customer Name], hit the ground running with the latest innovations in footwear and apparel, handpicked by our expert team at Fenton Sports. Whether you're chasing a PB or enjoying a scenic Suffolk trail, we've got the gear to support your every stride. #RunHappy #FentonRunning #NewGear #SuffolkRunners
• •Love seeing our Fenton Sports community out in force! ☀️ What are your weekend ride plans? Tag us in your adventures! #FentonCommunity #WeekendRide #SuffolkAdventures #CyclingPassion #GetOutside