Brand Tone

Sophisticated, Discerning, Confident, Knowledgeable, Premium, High-Quality, Traditional yet Modern, Engaging, Quirky, Charming, Authentic, Handcrafted

Brand Values

• •Quality & Craftsmanship
• •Heritage & Tradition
• •Authenticity & Naturalness
• •Exquisite Taste & Superior Experience
• •Integrity
• •Continuous Improvement & Innovation

Best Practices

• •Embrace "Botanical Alchemy": Consistently use language that evokes the craft, complexity, and almost magical nature of the 7-day brewing process. Words like "crafted," "alchemy," "infusion," "meticulously," and "art" fit well.
• •Channel "Fentiman": When appropriate, adopt the persona of the "Ambassador of Exquisite Taste" – knowledgeable, discerning, charming, and confident in guiding consumers to a superior choice. Avoid being condescending; the tone is more of a helpful connoisseur.
• •Highlight Heritage with Pride: Weave in the 1905 origin story and family-owned aspect to build trust and authenticity, but always link it to the present quality and innovation.
• •Focus on "Exquisite" and "Elevate": Use vocabulary that positions Fentimans as a premium choice that enhances an experience, rather than just quenching thirst. Encourage an upgrade from the "run-of-the-mill."
• •Maintain Confident Understatement: The quality of the product should speak for itself. The tone is assured and knowledgeable, not brash or overly boastful. It's about inviting people to discover a better standard.

Social Perception

Positive for Quality and Taste, Seen as a Premium/Treat Purchase, Appreciation for Natural Ingredients and Brewing Process, Brand Loyalty, Recognized for Marketing Innovation

Copy Examples

• •Headline: Don't Settle for Ordinary. Demand Exquisite. Body: Your moments deserve more than mundane. Fentimans botanically brewed beverages offer a symphony of flavour, crafted over 7 days. Elevate your everyday. #Fentimans #BotanicalAlchemy
• •Headline: Since 1905, We've Been Brewing Character. Body: Some things can't be rushed. Our time-honoured botanical brewing process unlocks unparalleled depth and complexity. Taste the tradition, discover Fentimans. #FearlesslyFentimans #CraftDrinks
• •Headline: Introducing Fentiman. Your Ambassador of Exquisite Taste. Body: He's here to politely steer you from the predictable. When your palate calls for something more, Fentiman suggests a Fentimans. Naturally. #ChooseExquisite #FentimanAdvises
• •Headline: The Secret's in the Botanicals. (And Seven Days of Patience.) Body: We meticulously source the finest natural ingredients and brew them slowly, the Fentimans way. The result? A drink that's not just made, but masterfully crafted. #BotanicallyBrewed #SuperiorSips
• •Headline: Why Just Drink, When You Can Indulge? Body: Transform any occasion into a celebration of flavour. With Fentimans, every sip is an experience in exquisite taste and botanical brilliance. What will you elevate today? #FentimansMoment #PremiumMixers