Brand Tone

Sophisticated & Discerning, Traditional & Authentic, Confident & Charming, Aspirational & Premium, Knowledgeable & Passionate

Brand Values

• •Quality & Craftsmanship
• •Heritage & Tradition
• •Naturalness
• •Exquisite Taste & Unique Flavour
• •Integrity
• •Curiosity & Discernment

Best Practices

• •Embrace Sophistication: Use refined language that speaks to quality and a discerning audience. Avoid overly casual slang or overly simplistic phrasing. Think "exquisite," "unrivalled," "crafted," rather than just "tasty" or "good."
• •Highlight Heritage & Craft: Weave in the story of botanical brewing, the 1905 origins, and the use of natural, carefully sourced ingredients. This reinforces authenticity and tradition.
• •Channel the "Ambassador of Taste": Infuse copy with a confident, charming, and slightly witty personality, akin to the "Fentiman" character. Encourage curiosity and the idea of elevating one's drinking experience.
• •Focus on Sensory Experience: Describe the complex flavours, the "silky mouthfeel," and the unique botanical notes. Help the audience imagine the taste and the quality.
• •Maintain Visual Consistency: Ensure that the premium and traditional feel of the copy is matched by high-quality, aesthetically pleasing visuals across all platforms, reflecting the iconic bottle design and sophisticated serving suggestions.

Social Perception

Premium Product, Distinctive Flavours, Traditional Appeal. Some customers have concerns over Recipe Changes and Ethical Perception

Copy Examples

• •Headline: Elevate the Everyday. Body: Don't settle for the mundane. Discover the exquisite taste of Fentimans, botanically brewed for a flavour that transcends the ordinary. What will your moment of elevation be? #Fentimans #BotanicalBrewing #ExquisiteTaste
• •Headline: Crafted with Curiosity. Since 1905. Body: For over a century, we've been perfecting the art of botanical brewing. Real ingredients, time-honoured techniques, and an unyielding passion for flavour. Taste the tradition in every sip. #FentimansHeritage #CraftDrinks #AuthenticFlavour
• •Headline: Meet Fentiman. Your Ambassador of Exquisite Taste. Body: Allow us to introduce Fentiman. He’s on a mission: to politely guide you from the predictable to the sublime. It's time to choose character, complexity, and charm. It's time for a Fentimans. #MeetFentiman #ChooseExquisitely #SuperiorSips
• •Headline: The Soul of a Good Mixer. Body: The perfect spirit deserves an equally distinguished partner. Fentimans mixers are botanically brewed to complement and enhance, never overshadow. Create your masterpiece. #FentimansMixers #PerfectPairing #CocktailCraft
• •Headline: Why Just Drink, When You Can Savour? Body: Life's too short for unremarkable refreshments. Indulge in the rich, complex layers of a Fentimans. Brewed not blended, for a truly discerning palate. #SavourTheFlavour #PremiumSoftDrinks #BotanicallyBrewed