Brand Tone

Natural, Artisanal, and Heartfelt

Brand Values

• •Quality and Craftsmanship
• •Sustainability and Eco-Consciousness
• •Nature-Inspired
• •Authenticity and Transparency

Best Practices

• •Lead with Nature: Always anchor the product in the natural world. Use descriptive, sensory language that evokes landscapes, botanicals, and seasons (e.g., "dew-kissed leaves," "warming spice," "coastal breeze").
• •Reinforce "Handmade in Yorkshire": Mentioning the brand's origin story handcrafted, small-batch, from Yorkshire is not just a detail; it's a core value. Weave this into product descriptions, social media bios, and "about us" content to consistently reinforce authenticity and quality.
• •Speak from the Heart: Maintain the personal, heartfelt tone of the founders. Use "we" and "our" to create a connection, write as if you are speaking directly to a friend, and share personal stories or inspirations behind a scent.
• •Highlight a "Trio of Values" in Every Message: Aim to subtly thread at least two or three core values into every piece of copy: Natural Ingredients, Handcrafted Quality, and Eco-Consciousness. This ensures a consistent and powerful brand message.
• •Focus on the "Feeling," Not Just the "Scent": Sell the experience the fragrance creates calm, sanctuary, energy, warmth, tranquility. Connect the scent to a mood or a desired state of being to create a more profound emotional resonance with the customer.

Social Perception

The public perception of Fennel & Ginger is overwhelmingly positive, centered on product excellence and brand integrity. Customers frequently praise the quality, scent profiles, and longevity of the candles and home fragrance products. The "luxury botanical" claim is perceived as genuine. The "handmade in Yorkshire" aspect is a significant draw for customers, who appreciate supporting a small, local business that produces unique, high-quality goods. Reviews indicate satisfaction with the customer service and the overall purchasing experience, noting prompt dispatch and delivery. The brand is viewed as reliable and specialist in its niche of home fragrance and, in some contexts, fine foods. There are no significant negative perceptions or cons mentioned in customer feedback.

Copy Examples

• •Headline: Capture the Yorkshire Moors. Meet 'Heather & Rain'. Body: We’ve bottled the scent of a soft morning on the moors. Our new 'Heather & Rain' candle is hand-poured in our Yorkshire studio, blending gentle floral notes with the fresh scent of first rain. Crafted in small batches with sustainable soy wax to bring a piece of nature's calm into your home. Tap to breathe it in. #FennelAndGinger #MadeInYorkshire #BotanicalCandles
• •Headline: Your Sanctuary Awaits. The Scent of Slowing Down. Body: Our bestselling Lime, Basil & Mandarin diffuser is more than a fragrance; it's a ritual. Handmade with love and eco-conscious ingredients, it’s a simple, beautiful way to transform your space. Bring home the scent our customers call "pure tranquility."
• •Headline: Luxury Fragrance That's Kinder to the Planet. Body: At Fennel & Ginger, we believe you shouldn't have to choose between elegance and ethics. Our entire collection of botanical home fragrances is vegan, cruelty-free, and handmade in Yorkshire. Discover beautiful scents, consciously crafted. Shop our sustainable collection today.
• •Subject: A little note from our studio... Body: Hello [Customer Name], From our small corner of Yorkshire, we're pouring a little warmth just for you. As the seasons change, so do the scents that comfort us. We wanted to thank you for being part of our journey. It’s your support that allows our family-run business to keep crafting the botanical scents you love. With warmth, Claire & Tom.
• •Headline: English Garden Hand & Body Wash Body: Gently cleanse and nourish your skin with the essence of a blooming English garden. Inspired by the botanicals just outside our studio door, this wash is infused with natural extracts to leave your skin soft and beautifully scented. Vegan, cruelty-free, and made in small batches for a touch of everyday luxury.