Brand Tone

Aspirational & Stylish, Friendly & Approachable, Quality-Conscious & Functional, Caring & Pet-Centric, Community-Oriented

Brand Values

• •Aesthetic Design
• •Quality & Durability
• •Functionality
• •Pet Well-being
• •Customer Connection/Community
• •Generosity & Abundance

Best Practices

• •Speak to the Aspiration, Highlight the Practical: Always balance the stylish, modern aesthetic with the functional benefits for both pet and owner. Use descriptive language that evokes quality and thoughtful design.
• •Maintain a Warm, Inclusive Voice: Even when discussing high-design, keep the language accessible and friendly. Use "you" and "your pet" to create a direct connection. Incorporate a touch of warmth, reflecting the love people have for their pets.
• •Emphasize Quality & Durability Subtly: Instead of just saying "high quality," describe the materials or craftsmanship in a way that implies it (e.g., "expertly crafted from sustainable wood," "premium, scratch-resistant fabric").
• •Visual Storytelling Complemented by Words: Ensure copy always aligns with the clean, modern, and aspirational imagery used on the website and social media. The words should enhance what the visuals promise.
• •Foster Community & Exclusivity (where appropriate): When communicating about initiatives like the Fennec Secret Society, use language that makes customers feel valued and part of an exclusive group with shared interests in design and pet well-being. Use phrases like "join our community," "exclusive access," or "for our discerning pet lovers."

Social Perception

High-quality, design-focused brand for pet owners who prioritize aesthetics.

Copy Examples

• •Instagram Post (Showcasing a new minimalist bed): Meet the DreamWeave Bed ✨ – where minimalist design cuddles up with maximum comfort. Because your furry friend deserves a stylish sanctuary, and your living room deserves to stay chic. #FennecDesign #ModernPet #PetFurnitureWithSoul #HomeHarmony
• •Facebook Ad (Targeting design-conscious pet owners): Tired of pet products that clash with your carefully curated home? At Fennec Design, we believe your pet's comfort should complement your style. Discover our collection of modern pet furniture – beautifully functional, and built to last. Shop now and elevate your space, for them and for you. [Link]
• •Email Newsletter Snippet (Announcing a new bowl design): Dine in Style! 🐾 Introducing our new Terra Ceramic Bowls. Crafted for elegance and easy cleaning, because mealtime should be a beautiful ritual. P.S. Fennec Secret Society members get early access tomorrow – check your inbox!
• •Product Description (For a stylish travel carrier): Adventure Awaits! Our CityRoam Pet Carrier combines sleek, contemporary design with airline-approved functionality. Keep your companion safe and comfortable, wherever life takes you, without compromising on your aesthetic. Durable materials, thoughtful details, and a touch of Fennec flair.
• •Website Homepage Headline: Beautifully Modern. Thoughtfully Designed. For Pets & Their People. Fennec Design – Elevate Your Everyday.