Brand Tone

Family-Oriented & Friendly, Trustworthy & Reliable, Knowledgeable & Professional, Community-Focused & Local, Proud & Confident

Brand Values

• •Customer Satisfaction & Service
• •Quality & Craftsmanship
• •Family & Heritage
• •Integrity & Transparency
• •Safety
• •Reliability & Accountability

Best Practices

• •Consistently weave the "family-owned and operated since 1967" story into your communications.
• •Address the customer’s underlying needs and desires—security for their children, privacy for their family, creating a fun backyard, increasing property value.
• •Share expertise in an approachable, easy-to-understand manner. Explain the benefits of different materials or designs clearly, avoiding overly technical jargon.
• •Ensure all copy reflects the brand's commitment to fair practices and clear communication. Be straightforward about processes, materials, and what customers can expect, aligning with the "true transparency" perception.
• •Let the genuine enthusiasm for the products and the pride in serving the Chicagoland community shine through. Use positive, confident language that reflects the high level of customer satisfaction and the company's long-standing local reputation.

Social Perception

Highly Trusted Local Experts, Exceptional, Family-Like Customer Service, High-Quality Products and Workmanship, Fair and Honest Dealings, Strong Family Business Appeal

Copy Examples

• •Headline: Your Chicagoland Backyard Dreams, Built by Our Family for Yours. Body: Since 1967, Fenceworks—“The Guy On 41”—has been the name Chicagoland trusts for quality fences, exciting playgrounds, sturdy basketball hoops, and the safest trampolines. We're more than a business; we're three generations committed to bringing your family joy with craftsmanship you can count on, year after year.
• •Social Media Post (Instagram/Facebook - with an image of a recently installed fence or playground): Creating another beautiful and secure backyard for a wonderful Chicagoland family! 😊 At Fenceworks, every fence, playground, and basketball hoop we install is built with the same care we'd give our own. That’s the "Guy On 41" promise: quality materials, expert installation, and a commitment to your family's happiness. #Fenceworks #TheGuyOn41 #ChicagolandFencing #FamilyBusiness #OutdoorLiving #QualityYouCanTrust
• •Website "About Us" Snippet: For over 55 years, Fenceworks hasn't just been installing fences and playgrounds; we've been building relationships. As "The Guy On 41," Stan Ascher founded our company on principles of quality, integrity, and treating every customer like family—values our family proudly upholds across three generations. We’re dedicated to enhancing your Chicagoland home with safety, beauty, and fun.
• •Email Subject Line: Make Your Backyard the Envy of Chicagoland with Fenceworks! Body: Thinking about a new fence for privacy, a dream playground for the kids, or a pro-style basketball hoop? Trust "The Guy On 41"! Our family at Fenceworks has been helping Chicagoland homeowners create their perfect outdoor spaces since 1967. We offer free, no-pressure estimates and the kind of personal service only a dedicated family business can provide. Let's build something great together!
• •Customer Testimonial Feature (Website/Social Media): We're so grateful when our customers share their experiences! The Peterson family in Glenview told us, "Fenceworks made the whole process so easy, and our new fence is just beautiful. We truly felt like they cared." Stories like these are why "The Guy On 41" and our entire Fenceworks family are committed to delivering outstanding service and quality to every Chicagoland home we touch.