Brand Tone

Empowering & Affirming, Educational & Thought-Provoking, Activist & Rebellious, Inclusive & Community-Oriented, Bold & Expressive, Passionate & Sincere

Brand Values

• •Empowerment
• •Self-Love & Affirmation
• •Inclusivity
• •Activism & Social Change
• •Education & Critical Thinking
• •Authenticity
• •Community
• •Giving Back
• •Ethical Practices

Best Practices

• •Anchor in Your 'Why': Always circle back to Fempower Beauty's core mission: to empower, affirm, and heal the harms of the beauty industry. Every piece of copy, from a tweet to a product description, should subtly or overtly reflect this purpose.
• •Speak Their Language (Empowering & Inclusive): Use strong, positive verbs and affirming language. Address the audience directly and inclusively ("Fempowered Fam," "you," "we"). Avoid jargon or exclusionary terms that might alienate parts of your diverse community.
• •Educate & Inspire, Don't Just Sell: Weave in the educational and thought-provoking aspects. Share the stories behind products, discuss the issues Fempower Beauty champions, and inspire critical thinking about beauty standards.
• •Maintain Authenticity & Transparency: Let the passion of the founders and the genuine commitment to the brand's values shine through. Be open about the journey, the challenges (where appropriate, as seen with "The Lipstick Lesbians" evolution), and the impact the community is making.
• •Consistency Across Platforms, with Nuance: While the core tone remains consistent, adapt the delivery slightly for each platform. TikTok might allow for more informal, direct-to-camera conversation, while an email newsletter might adopt a slightly more polished, community-building tone. The underlying message of empowerment and affirmation should remain unchanged.

Social Perception

Fempower Beauty is generally perceived as a mission-driven brand that stands for more than just makeup. It is seen as a brand that genuinely cares about empowering its customers and challenging outdated beauty standards. The founders, Alexis and Christina ("The Lipstick Lesbians"), play a significant role in the brand's perception. Their expertise, passion, and popular TikTok presence lend credibility and a personal touch that resonates with their audience. Customers often cite the brand's values (empowerment, inclusivity, self-love) and the quality of the products as reasons for their loyalty. The unique storytelling and affirmation aspect of the products are frequently highlighted as positive differentiators. There's an understanding among some followers of the brand's financial struggles and its evolution, with "The Lipstick Lesbians" platform now being a more prominent educational and community hub that still supports Fempower Beauty products. This transparency can foster a deeper connection with their audience.

Copy Examples

• •Instagram Post (Product Focus - New Shade): Unleash your inner fire with 'Ignite,' our newest Virtumatte Lipstick. This isn't just a color; it's a declaration. A reminder that your voice is powerful, your spirit is radiant, and you are enough. Swipe on strength. Wear your conviction. #FempowerBeauty #IgniteYourPower #AffirmingBeauty #VeganLipstick
• •Email Newsletter (Community Focus): Subject: You Belong Here: Let's Redefine Beauty, Together. Hey Fempowered Fam, Ever feel like the world tries to tell you who to be? At Fempower Beauty, we're rewriting that script. Our mission is to create a space where your unique beauty isn't just accepted, it's CELEBRATED. Join the conversation on our latest blog post: 'Shattering Mirrors: 5 Ways to Love Your Reflection.' Let's build a more affirming world, one lipstick, one affirmation at a time. [Link to Blog] With love and solidarity, The Fempower Team.
• •Product Page Description (Storytelling & Values): Eve Lipstick - Repeat after me: I AM ADVOCACY. Forget forbidden fruit – this rich, rebellious red reclaims Eve's story as one of curiosity, courage, and the pursuit of knowledge. Crafted in Italy with nourishing, vegan ingredients, 'Eve' is more than a bold statement; it's an act of advocacy for every voice that's been silenced. Wear it and remember the power of your own narrative. Every swipe helps us give back to femmes in need. #BeautyAsActivism #ReclaimTheNarrative #FempowerGenesis
• •TikTok Video Script (Educational & Engaging - by The Lipstick Lesbians): (Visual: Alexis applying a Fempower lipstick) Alexis: Let's talk about the pressure to be 'perfect.' For centuries, the beauty industry profited from our insecurities. But what if your makeup routine became an act of rebellion? An act of self-love? That's why we created Fempower Beauty. Each shade, like 'Ubuntu' (I AM LOVED), comes with an affirmation. It's not just lipstick; it’s a tool to remind you of your inherent worth. How do you Fempower your routine? Share below! #TheLipstickLesbians #FempowerBeauty #MentalHealthInBeauty #SelfLoveJourney #BeautyTok
• •Website Banner (Promotional with Purpose): EMPOWER YOUR POUT. HEAL WITH HUE. Discover luxury vegan lipsticks that affirm your worth and challenge the status quo. For every product you purchase, we gift one to a femme in need. Shop the collection and be the change. [Shop Now Button]