Brand Tone

Feminine, Empowering, Creative, Passionate, Trendy, Stylish, Approachable, Friendly, Aspirational, Confident

Brand Values

• •Empowerment
• •Handmade Quality & Craftsmanship
• •Individuality & Self-Expression
• •Customer Focus & Making Women Feel Special
• •Fashion-Forwardness

Best Practices

• •Develop a Brand Voice Persona: Create a clear profile of "Femperial" as a person. Is she your stylish, empowering best friend? A chic mentor? Define her personality traits, how she speaks, and what she cares about. This helps ensure everyone writing for the brand sounds like "her."
• •Use a Core Vocabulary List: Identify keywords and phrases that resonate with the brand's values and tone (e.g., "empower," "handmade," "crafted with love," "shine," "unique," "special," "style," "treasure"). Incorporate these naturally into communications.
• •Embrace Storytelling: Share the passion behind the handmade process, the inspiration for a design, or how a customer felt wearing a piece. This connects with the "creative & passionate" and "making women feel special" aspects of the brand.
• •Maintain Visual & Textual Harmony: Ensure the tone of the copy matches the visual aesthetic on platforms like Instagram and TikTok. If the visuals are feminine and stylish, the copy should reflect that – avoid overly technical or brusque language.
• •Review and Adapt Across Platforms, but Keep Core Consistent: While the tone might be slightly more playful on TikTok versus a more descriptive tone on a product page, the underlying values of empowerment, quality, and feminine style should always shine through. For example, use emojis and trend-relevant slang more on TikTok, but maintain the core message of quality and empowerment.

Social Perception

Positive & Appreciative of Handmade Quality, Seen as Stylish and On-Trend, Community-Oriented (Locally), Emerging Brand

Copy Examples

• •Instagram Post (New Scrunchie Collection): "Unleash your inner empress ✨ Our new collection of handmade scrunchies has just dropped! Crafted with love and the finest fabrics, each piece is designed to make you feel effortlessly chic and powerful. Which one will you conquer the day with? #FemperialOfficial #HandmadeLuxury #EmpowerYourStyle #ScrunchieLove"
• •Product Description (Handmade Beaded Bag): "More than just a bag, it's a statement. Our 'Starlight' beaded bag is meticulously handcrafted, bead by bead, for the woman who shines from within. Perfect for those special nights or for adding a touch of handmade magic to your everyday. Carry your essentials, and your confidence. ✨ #FemperialHandmade #BeadedBag #ArtisanCrafted #EveningStyle"
• •TikTok Video Caption (Workshop Promotion): "Want to create your OWN gorgeous pearl beaded bag? 😍 Join our fun & friendly workshop in [City]! No experience needed, just bring your amazing self! Limited spots – DM us to book & let’s get crafty! 💖 #FemperialWorkshops #DIYFashion #BeadedBagTutorial #MunichCrafts #GirlsTime"
• •Website Homepage Banner: "Femperial Official: Empowering Your Style, One Handmade Treasure at a Time. Discover accessories crafted with passion, designed to make you feel uniquely special."
• •Email Newsletter Snippet (Promoting a Sale): "Ready for a little style refresh, Empress? 😉 Our exclusive [Sale Name] event is ON! Treat yourself to the handmade accessories you’ve been dreaming of and express your unique sparkle. Because you deserve it! Shop now and feel fabulous. 👑"