Brand Tone

Caring, Conscious, Transparent, Inclusive, Educational, Empathetic

Brand Values

• •Sustainability & Environmental Responsibility
• •Health & Well-being
• •Care & Comfort
• •Transparency
• •Empowerment & Inclusivity
• •Impact & Positive Change
• •Ethical Practices

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone (caring, conscious, empowering, inclusive), and key messaging points. Include a list of "words we use" and "words we avoid."
• •Prioritize Values in Messaging: Ensure all copy consistently reflects Femmé Organic's core values of sustainability, health, care, transparency, and empowerment. Every piece of content should implicitly or explicitly reinforce these.
• •Speak Directly to the Audience with Empathy: Use "you" and "your" to create a personal connection. Acknowledge the experiences and concerns of people who menstruate, fostering a supportive and understanding tone.
• •Educate, Don't Just Sell: Incorporate informative content that empowers consumers to make conscious choices (e.g., benefits of organic cotton, impact of plastic waste). This builds trust and aligns with their educational stance.
• •Maintain Authenticity and Transparency: Be honest about the brand's journey, sourcing, and impact. Avoid "greenwashing" or exaggerated claims. The family-run, mission-driven narrative is a strength.

Social Perception

Positive & Respected, Trustworthy & Mission-Driven, Innovative & Leading, Supportive of Community

Copy Examples

• •Headline: Your Body. Your Planet. Our Organic Care. Body: Experience the gentle comfort of 100% organic cotton period care. Kind to you, kinder to the Earth. Make the switch to Femmé Organic.
• •Headline: Period Care, Reimagined. Body: No plastics, no harsh chemicals, no compromises. Just beautifully designed, biodegradable period products that empower you and protect our planet. Discover the Femmé Organic difference.
• •Headline: Feel the Freedom of Organic. Body: Embrace your cycle with confidence. Our breathable, hypoallergenic organic cotton tampons and pads are crafted for your well-being. Because you deserve care that’s as pure as it is effective.
• •Headline: Join the Movement for a Healthier Cycle & Planet. Body: Every Femmé Organic product you choose is a step towards less waste and a healthier you. We’re a family-run business committed to transparency and real impact. Period.
• •Headline: Gentle. Conscious. Empowering. That's Femmé Organic. Body: From our 100% organic cotton to our plastic-free packaging, we're dedicated to transforming your period experience. Care for yourself and the world with every cycle.