Brand Tone

passionate, inclusive, empowering, and community-focused. It's also friendly, approachable, and enthusiastic. On platforms like TikTok, there's an added layer of playfulness and relatability. The language used is consistently encouraging and celebratory of diverse voices.

Brand Values

• •Diversity and Representation
• •Inclusivity
• •Empowerment
• •Community
• •Encouraging Reading for All
• •Supporting Independent Businesses

Best Practices

• •Always Center a Diverse Range of Voices: Ensure that featured books, author spotlights, and event themes consistently reflect the core value of amplifying underrepresented authors (women, BIPOC, LGBTQ+).
• •Use Inclusive and Empowering Language: Employ words like "celebrate," "amplify," "discover," "empower," "community," and "welcome." Avoid jargon or exclusionary terms.
• •Foster Authentic Engagement: Respond to comments and messages with the same warmth and passion evident in the brand's mission. Encourage dialogue and make followers feel heard and valued.
• •Showcase the "Why": Regularly remind your audience of the mission behind Femme Fire Books. Share the founder's story and the impact the bookstore aims to have on the community and the literary world.
• •Maintain Visual Cohesion: Use visuals (photos, videos, graphics) that are vibrant, welcoming, and reflective of the diverse community and literature the brand champions. The "Rainbow Wall" and cozy atmosphere are strong visual assets.

Social Perception

a vital community asset and a haven for diverse literature. Customers and the broader community see it as more than just a bookstore; it's a place of discovery, connection, and activism through literature. It's viewed as a "charming little cottage" that celebrates diversity and offers an enriching literary experience. The founder's Filipino heritage and mission to improve representation are well-recognized and respected. They are seen as a business that actively works to "amplify voices of historically marginalized populations."

Copy Examples

• •Headline: Discover Your Next Story. Champion a New Voice. Body: At Femme Fire Books, every shelf is an invitation to explore worlds crafted by brilliant women and authors of color. Find your reflection, expand your horizons. #FemmeFireBooks #DiverseReads #SupportIndieBookstores
• •Headline: More Than a Bookstore, It's a Community. Body: Join our book clubs, meet inspiring authors, or simply find a cozy corner to get lost in a new narrative. Femme Fire Books is where stories and people connect. Check our events calendar! #JaxCommunity #BookLoversUnite #FemmeFireEvents
• •Headline: Ignite Your Mind. Read Fearlessly. Body: We proudly stock the books that spark conversations and challenge perspectives. Explore banned and challenged literature alongside celebrated works from underrepresented voices. #ReadFreely #FeministBookstore #BIPOCAuthors #FemmeFireBooks
• •Headline: See Yourself in the Story. Body: As an Asian American-owned bookstore, we know representation matters. Our curated collection is a vibrant celebration of the diverse experiences that make up our world. Come find a story that speaks to you. #RepresentationMatters #AAPIReads #FemmeFireBooks
• •Headline: Unwrap a New Perspective. Body: Try our "Blind Date with a Book" for a delightful surprise or explore our staff picks for a guided journey into diverse literature. Every visit to Femme Fire Books is an adventure. #BlindDateWithABook #BookDiscovery #JacksonvilleReads #FemmeFireFinds