Brand Tone

empowering, confident, and aspirational

Brand Values

• •Quality
• •Empowerment
• •Customer Experience
• •Education

Best Practices

• •Always write with the aspirational, professional Black woman in mind. Understand her desires, challenges, and language.
• •Consistently weave in messages of quality, empowerment, and confidence in all copy.
• •Use strong verbs and positive affirmations. Focus on the benefits of the hair (e.g., confidence, success, feeling beautiful) rather than just features.
• •Share the founder's story and passion. Be relatable and build a genuine connection with customers.
• •Given the potential for name confusion with other "Femi" hair brands, ensure copy clearly links back to Femi S. Hair (femishair.com) and its unique selling propositions (e.g., founded in 2022, specific mission for excelling Black women). Emphasize the "S." in Femi S. Hair where appropriate to aid distinction.

Social Perception

The brand is perceived as wanting to provide high-quality products and a positive experience. Potential for Confusion: The name "Femi" is associated with various hair and beauty brands, which could lead to brand confusion if marketing isn't distinct.

Copy Examples

• •Invest in your crown. Elevate your confidence. Discover Femi S. Hair – premium virgin hair for the woman who leads.
• •Your ambition is limitless. Your hair should be too. Experience the quality and versatility of Femi S. Hair.
• •More than just hair, it's a statement. Femi S. Hair: For the moments that define you and the success you're building.
• •Unlock a new level of gorgeous. Our top-grade virgin hair is your secret weapon for flawless style and unstoppable confidence. That's the Femi S. Hair promise.
• •From boardroom to brunch, feel empowered with hair that keeps up with your dreams. Femi S. Hair – Beauty, Quality, You.