Brand Tone

Empowering, Aspirational & Professional, Educational & Informative, Passionate & Authentic, Quality-focused

Brand Values

• •Quality
• •Empowerment
• •Customer Experience
• •Education
• •Authenticity/Relatability

Best Practices

• •Center the Target Audience: Always write with the aspirational, professional Black woman in mind. Understand her desires, challenges, and the language that resonates with her.
• •Reinforce Core Values: Consistently weave messages of quality, empowerment, confidence, and the pursuit of excellence into all communications.
• •Use Strong, Positive Language: Employ strong verbs and affirmative language. Focus on the benefits of the hair (e.g., enhanced confidence, feeling beautiful, supporting success) rather than just its features.
• •Maintain Authenticity: Continue to share the founder's passion and the "why" behind the brand. This builds a relatable and genuine connection with customers.
• •Ensure Clarity and Distinction: Given the potential for name confusion, clearly link copy back to Femi S. Hair (femishair.com) and highlight its unique selling propositions (e.g., founded in 2022, specific mission for excelling Black women, focus on top-grade virgin hair). Emphasize the "S." in Femi S. Hair where appropriate to aid distinction.

Social Perception

Positive Intent, Potential for Brand Confusion, Emerging Brand

Copy Examples

• •Headline: Invest in Your Crown. Elevate Your Confidence. Body: Discover Femi S. Hair – premium virgin hair meticulously sourced for the ambitious Black woman. Because when your hair looks and feels exceptional, you're empowered to conquer.
• •Headline: Your Ambition Knows No Limits. Your Hair Shouldn't Either. Body: Femi S. Hair delivers unparalleled quality and versatility. For the woman defining success on her own terms, our top-grade extensions are the seamless foundation for every look, every triumph.
• •Headline: More Than Hair. It's a Statement of Excellence. Body: Crafted for the discerning woman, Femi S. Hair is an investment in your unique brilliance. Experience the transformative power of truly luxurious hair that moves with you, from boardroom to celebration.
• •Headline: Unlock Your Radiance. Command Every Room. Body: With Femi S. Hair, step into flawless style and unstoppable confidence. Our commitment to superior virgin hair ensures a natural, beautiful look that empowers your journey. That's the Femi S. Hair promise.
• •Headline: From Vision to Victory: Hair That Reflects Your Journey. Body: Femi S. Hair understands the power of feeling your best. We provide exquisite virgin hair for the excelling Black woman who deserves nothing less than premium quality and an exceptional experience.