Brand Tone

Informative and Reassuring, Trustworthy and Expert-Backed, Caring and Supportive, Positive and Encouraging

Brand Values

• •Health and Well-being
• •Quality and Efficacy
• •Trust and Reliability
• •Responsibility
• •Scientific Backing
• •Care for Mother and Child

Best Practices

• •Emphasize Expertise and Trust: Always ground claims in scientific understanding and the brand's heritage. Mention adherence to nutritional guidelines where appropriate.
• •Use Caring and Supportive Language: Address the target audience (women trying to conceive, pregnant women, breastfeeding mothers) with empathy and understanding of their unique journey and needs.
• •Be Clear and Informative: Clearly communicate the benefits of the key ingredients for both mother and child without overwhelming the reader with overly technical jargon.
• •Maintain a Reassuring and Positive Outlook: Focus on the positive aspects of pregnancy and motherhood and how the product supports a healthy experience.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media, packaging, and any advertising materials is harmonious and reflects the core values of care, trust, and expertise.

Social Perception

Positive, Effective, Good Value, Well-Tolerated, Convenience, Comparison with other brands

Copy Examples

• •Headline: Nurturing New Life, Together. Body: From the first thought of family to the tender moments of breastfeeding, Femi Baby by tetesept provides comprehensive nutritional support, expertly formulated for you and your developing baby. Trust in our blend of essential vitamins, minerals, and DHA.
• •Headline: Your Partner in Pregnancy Wellness. Body: Embrace your pregnancy journey with confidence. Femi Baby delivers key nutrients like folic acid for healthy development and iron to support your vitality, all based on recommendations by nutrition experts. Because your well-being, and your baby’s, is our priority.
• •Headline: Expert Care for You and Your Little One. Body: Planning for a baby, pregnant, or nursing? Femi Baby by tetesept is designed with the specific needs of mother and child in mind. Our scientifically informed formula provides peace of mind with every dose.
• •Headline: All The Goodness You Both Need. Body: Simplify your prenatal and postnatal care. Femi Baby combines essential nutrients, including DHA for brain and eye development, in one convenient daily supplement. Supporting your journey, every step of the way.
• •Headline: Trusted Support for Your Motherhood Journey. Body: With Femi Baby, you're choosing decades of tetesept expertise. We're committed to providing high-quality, reliable nutritional support, helping you and your baby thrive from conception through breastfeeding.