Brand Tone

Aspirational, Trendy, Promotional, Urgent, Casual, Direct

Brand Values

• •Fashion-Forward Style
• •Affordability
• •Customer Satisfaction
• •Modesty & Customization

Best Practices

• •Maintain a Youthful, Empowering Voice: Use active, vibrant language. Words like "elevate," "own," "discover," and "unleash" can align with an aspirational, confident persona.
• •Lean into Visual Storytelling: Write captions that complement the visuals. Instead of just describing the product, describe the feeling or the moment. For example, "That 'ready for anything' feeling, bottled up in a dress."
• •Use a Consistent Call-to-Action (CTA) Formula: Keep CTAs clear and simple. Use phrases like "Tap to Shop," "Discover the Collection," and "Get the Look" to guide users seamlessly from inspiration to purchase.
• •Incorporate User-Generated Content (UGC) Authentically: When featuring customer photos, use their words (with permission). A caption like, "How @stylebyria wears our Denim Knot Set ✨ We love seeing your Femi9 moments!" builds community and adds authenticity.
• •Bridge the Gap Between Aspiration and Reality: The most critical step is to align the brand's promises with its operations. The aspirational marketing tone will only be effective if the customer experience (delivery, service, quality) matches. The copy should reflect promises the company can keep, such as clear return policies and realistic shipping times. Without this, even the best copywriting will fail to build long-term trust.

Social Perception

On owned platforms, the brand projects a positive image of satisfaction and quality. However, on third-party platforms, there is an overwhelmingly negative perception, with common accusations of being a 'scam' or 'fraud' due to undelivered orders, incorrect items, and poor, rude customer service.

Copy Examples

• •Stop scrolling. Your weekend look just dropped. Meet the Adalyn Dress - effortlessly chic and ready for wherever the night takes you. Tap to make it yours. #Femi9Style #NewArrivals #DressToImpress
• •Your Sunshine Story Starts Here. Dive into our new collection of vibrant swimsuits, breezy dresses, and statement sandals. The adventure awaits.
• •🔥 Heads Up! 20% Off Ends Midnight...
• •The Lea Heels aren't just footwear; they're a statement. Designed for the modern woman who balances elegance with comfort, these heels feature a sleek silhouette and a cushioned footbed. From boardroom to happy hour, elevate every step. Pair with your favorite Femi9 dress for a look that’s pure confidence.
• •Tired of the same old styles? Discover Femi9byas, your personal stylist for chic, on-trend outfits without the designer price tag. Shop our best-sellers and find out why our community loves their Femi9 look. First order gets free shipping!