Tono de Marca

Friendly, Humorous, Uplifting, and Witty. Undercurrent of Empowerment and Inspiration

Valores de Marca

• •Supporting Women & Artisans
• •Uniqueness & Individuality
• •Joy, Humor & Lightheartedness
• •Inspiration & Empowerment
• •Thoughtfulness & Connection

Mejores Prácticas

• •Develop a "Voice Guide": Create a simple document outlining key characteristics of the brand voice (e.g., "Playful, but not silly," "Empathetic and encouraging," "Uses witty puns"). Include "do's and don'ts" for language.
• •Know Your Audience Deeply: Understand who you're talking to – their sense of humor, their aspirations, their daily life. Write as if you're having a friendly conversation with that ideal customer.
• •Embrace Storytelling: Even in short product descriptions, try to weave in a micro-story or a relatable scenario. This makes the product more engaging and aligns with the personal, gift-giving nature of the brand.
• •Inject Personality (Consistently): Whether it's a product page, social media post, or email, ensure the witty, uplifting, and friendly tone shines through. Avoid generic or overly formal language. Use contractions and a conversational style where appropriate.
• •Review and Refine Regularly: Periodically review all customer-facing copy to ensure it aligns with the established brand tone. Get feedback from others to see if the intended voice is coming across effectively. Adapt as the brand evolves, but maintain the core essence.

Percepción Social

Generally perceived as a destination for unique and often humorous gifts specifically for women. However, the brand's reputation is somewhat marred by inconsistent customer service experiences.

Ejemplos de Copy

• •For a quirky coffee mug: "Warning: May spontaneously start talking about how awesome you are. Our 'Truth Serum' Mug doesn't actually contain truth serum, but it does hold enough coffee to fuel your amazingness. Perfect for the woman who speaks her mind (especially before 10 AM)."
• •For a piece of inspirational jewelry: "She believed she could, so she did... after a little sparkle! This necklace is your daily reminder that you've got this. Wear it and conquer the world, one dazzling step at a time."
• •For a humorous tea towel: "My kitchen, my rules. And rule #1 is: If I'm cooking, you're doing the dishes. (Kidding... mostly.) Add a splash of sass and style to your kitchen with this hilariously honest tea towel. It’s practically a work of art."
• •For a unique home decor item: "Tired of blending in? So is this vase. Give your home a personality boost with a piece that’s as wonderfully weird and delightful as you are. Because 'normal' is just a setting on the dryer."
• •For a general promotional email subject line: "Gifts that 'get' her (and might make her snort-laugh)"