Brand Tone

Fashion-forward, visually driven, and friendly with a commercial focus.

Brand Values

• •Style & Trendiness
• •Accessibility/Affordability
• •Variety
• •Feminine Expression

Best Practices

• •Develop a Core Messaging Guide: Even if not public-facing, internally document key brand adjectives (e.g., trendy, confident, feminine, vibrant), a mission statement (even a simple one about empowering women through fashion), and a description of the target audience. This serves as a reference for all copy.
• •Know Your Platforms: While the core tone remains, adapt the expression for each platform. Instagram can be more emoji-heavy and conversational; email subject lines can be more playful or urgent; product descriptions focus on desire and key features.
• •Focus on "Her": Write as if speaking to your ideal customer. Understand her aspirations, lifestyle, and what makes her feel good. Use language that resonates with her (e.g., "girl boss," "weekend vibes," "style goals").
• •Visual-First Language: Since fashion is visual, use descriptive and evocative language that complements the imagery. Words like "stunning," "flowing," "chic," "sleek," "vibrant," and "effortless" can enhance the perception of the clothing.
• •Maintain a Positive and Aspirational Vibe: Even when addressing practicalities (like a sale), keep the language upbeat and focused on the positive emotions associated with fashion – confidence, self-expression, and feeling good. Avoid overly technical or drab language.

Social Perception

The brand is likely perceived by its target audience as a source for trendy and stylish clothing. As with many online-only fashion brands, some potential customers may have questions regarding quality, sizing, and shipping reliability. The existing online feedback indicates a varied customer experience. Positive perceptions likely revolve around the trendy designs and potentially the price point, while negative perceptions may stem from issues with product quality, shipping, or customer service. The strong emphasis on curated visuals on Instagram and Pinterest likely contributes to a perception of the brand as being aesthetically pleasing and in-tune with fashion imagery.

Copy Examples

• •Instagram Post (New Dress Collection): "Stop scrolling & start dreaming ✨ Our NEW dress collection just dropped, and it's everything you need to turn heads this season. Which look is your fave? 👇 #FelviorFashion #NewCollection #DressToImpress #StyleInspo"
• •Facebook Ad (General Promotion): "Your next favorite outfit is waiting at Felvior! 😉 From chic day dresses to stunning evening wear, discover styles you'll love. Shop now and refresh your wardrobe! ✨➡️ [Link to website] #Felvior #ShopWomensFashion #TrendyLooks #OnlineBoutique"
• •Pinterest Pin Description (Swimwear): "Salty hair, sun-kissed skin, and the perfect Felvior bikini. ☀️🌊 Get ready to make waves with our latest swimwear collection. #FelviorSwim #BeachVibes #SummerStyle #VacayMode #SwimwearFashion"
• •Email Subject Line (Sale): "💖 It's Official: Your Wardrobe Wants This Felvior Sale! 💖"
• •Product Description Snippet (Trendy Top): "Meet your new go-to! This [Adjective, e.g., 'effortlessly chic'] top features [Key Detail 1, e.g., 'delicate lace detailing'] and a [Key Detail 2, e.g., 'flattering cropped fit']. Perfect for brunch with the girls or a stylish day out. Pair it with your favorite denim and get ready for the compliments! #FelviorStyle #OOTDInspo"