Brand Tone

Playful and Youthful, Artistic and Expressive, Community-Oriented and Inclusive, Authentic and Transparent, Street-Smart and Trendy

Brand Values

• •Creativity and Self-Expression
• •Community
• •Inclusivity
• •Nostalgia and Cultural Fusion
• •Accessibility (in terms of style and some price points)
• •Evolution and Exploration

Best Practices

• •Embrace Imperfection and Authenticity: Reflect founder Kosta's transparent and 'real person' approach. Avoid overly corporate or polished language. Use contractions and a conversational style.
• •Inject Playfulness and Nostalgia: Incorporate references to shared cultural memories (cartoons, music, retro sports) where appropriate, using vibrant and energetic language.
• •Prioritize Community Language: Use inclusive terms ('we,' 'us,' 'our community'). Encourage interaction and sharing. Highlight user-generated content when possible.
• •Keep it Visually Descriptive and Evocative: Since the brand is highly visual and artistic, use copy that paints a picture and complements the design aesthetics. Think in colors and textures.
• •Stay True to 'For Every Living Thing': Ensure the messaging feels welcoming and speaks to a broad audience, even while maintaining a distinct streetwear edge. Avoid overly exclusive or alienating jargon.

Social Perception

Trendy and Culturally Aware, Artistic and Unique, Community-Focused, Generally Positive with Some Caveats

Copy Examples

• •Headline: FELT: Wear Your World. Body: From street corners to global scenes, our latest drop is for every story, every vibe, every living thing. Dive in. Tone: Inclusive, Artistic, Street-Smart.
• •Headline: Fresh Threads, Good Feels. Body: Remember those Saturday morning cartoons? We bottled that energy. New FELT collection—serious comfort, zero grown-up stiffness. Tone: Playful, Nostalgic, Authentic.
• •Headline: More Than Just Clothes. It's a FELT Thing. Body: Join the community. Rock the art. Our new [Product Name] is here – crafted for expression, designed for you. Limited run, don't sleep. Tone: Community-Oriented, Expressive, Trendy.
• •Headline: Color Outside the Lines. Body: Inspired by the everyday, made for the bold. FELT’s latest collection brings the vibrant energy of the streets to your wardrobe. What’s your canvas? Tone: Artistic, Playful, Street-Smart.
• •Headline: FELT: For Every Living Thing. Seriously. Body: No pretense, just good clothes for real life. Inspired by music, art, and the dude you saw on the subway. This is FELT. Tone: Authentic, Inclusive, Down-to-Earth (with a street edge).