Brand Tone

Passionate & Authentic, Friendly & Approachable, Whimsical & Cute

Brand Values

• •Craftsmanship & Quality
• •Personal Connection & Community
• •Joy & Nostalgia
• •Creativity & Passion

Best Practices

• •Lead with Passion and Story: Always infuse your copy with your genuine love for the craft. Share snippets of your story, your creative process, and what inspires you. Your personal journey is a unique brand asset that resonates with customers.
• •Use "You" and "I" to Foster Connection: Write as if you're talking directly to a friend. Use "I" when sharing your perspective (e.g., "I love working with this fabric") and "you" to make the customer feel seen (e.g., "This plushie will bring a smile to your face"). This reinforces the personal, one-on-one nature of the brand.
• •Emphasize the "Handmade" Difference: Consistently use words like "handmade," "handcrafted," "carefully stitched," and "made-to-order." This differentiates your products from mass-produced items and justifies their value.
• •Maintain a Whimsical and Positive Vocabulary: Stick to a lexicon of cute, positive, and playful words. Terms like "cutie pie," "little friend," "adorable," "joy," and "magic" align with the product aesthetic and the brand's cheerful tone.
• •Be Open and Encouraging in All Communications: From item descriptions to social media replies, actively invite questions and conversations. Phrases like "If you have any questions feel free to message me!" build trust and make customers feel comfortable reaching out for custom requests or support.

Social Perception

Trusted Small Business, Artisanal & Unique, Friendly & Customer-Focused

Copy Examples

• •From our sewing table to your home! ✨ Meet the new Blind Bat plush keychain. Inspired by countless adventures in dark caves, this little friend is handcrafted with super-soft plush fabric and tons of love. Perfect for your backpack, keys, or anywhere you need a cute companion. Grab yours now—link in bio! #handmade #plushkeychain #gaming #fanart
• •Careful Craftsmanship in Every Stitch. Each creation is handmade from start to finish by our one-woman team in Puerto Rico. Support small business, cherish handmade quality.
• •Another little friend heading to its new home! 💌 Every order is packed with so much care and a little bit of magic. I'm so grateful for every single one of you who supports my dream. Thank you for choosing handmade! #smallbusiness #packingorders #asmr #handmadewithlove
• •Psst... A New Friend is Waiting for You! ✨
• •Calling all [Game Name] fans! Are you looking for a unique way to show your love for the series? Our handmade [Character] plushies are crafted with detail and care to bring your favorite character to life. They make the perfect gift for a fellow fan (or yourself!). Shop now and support a small artist.