Brand Tone

Creative, Encouraging, and Community-Focused

Brand Values

• •Creativity and Craftsmanship: The core of Feltify revolves around the art of needle felting, promoting handmade items and the joy of creating.
• •Learning and Sharing: They strongly encourage learning the craft through tutorials and actively ask users to share their creations on social media, fostering a sense of community.
• •Quality Materials: Product descriptions for felting supplies mention "100% merino wool" and emphasize the importance of good materials for good results. For their bags, they highlight materials like "recycled vegan leather."
• •Joy and Uniqueness: The brand emphasizes creating "unique wool animals, accessories and decor" and believes these creations bring "luck and happiness" to their new owners. The products are often described as "cute" and "adorable."
• •Accessibility for Beginners: Feltify provides kits and tutorials specifically aimed at beginners, making the craft approachable.
• •Emerging Value: Sustainability/Ethical Sourcing: While not a dominant historical theme for their felting products (though the general craft of felting can align with wool's natural and biodegradable qualities), the introduction of "recycled vegan leather" and "sustainable and eco-conscious fashion statement" for their new bag line indicates a move towards explicitly stating ethical and sustainable values. There's also a general awareness in the broader felting community about ethical wool sourcing.

Best Practices

• •Embrace "Cute" and "Creative": Consistently use adjectives that evoke warmth, charm, and the joy of making (e.g., adorable, charming, whimsical, unique, imaginative, crafty).
• •Be Encouraging and Inclusive: Use language that welcomes beginners and makes the craft feel accessible and fun, regardless of skill level. Phrases like "You can do it!", "Easy to learn," "Perfect for starters" will resonate.
• •Foster Community: Actively encourage users to share their work, ask questions, and engage with the brand and each other. Use calls to action like "Share your creations!" or "Join the Feltify family!"
• •Highlight Quality and Natural Aspects (where applicable): When talking about felting supplies, emphasize the quality of the wool. For newer products like bags, clearly communicate ethical or sustainable material choices if that is a brand direction.
• •Maintain a Helpful and Instructional Voice: Continue to offer tips, tutorials, and clear instructions, positioning the brand as a knowledgeable and supportive resource in the crafting space.

Social Perception

Crafters and Hobbyists: Feltify is perceived as a go-to source for needle felting kits, supplies, and inspiration, particularly for those starting with the craft. Their tutorials and community engagement are likely appreciated.

Copy Examples

• •Headline: Unleash Your Inner Artist: Create Adorable Felted Friends with Feltify! Body: New to needle felting? No worries! Our beginner-friendly kits have everything you need – high-quality wool, easy-to-follow guides, and a sprinkle of Feltify magic. Start your crafting journey today and share your cute creations with our growing community! #FeltifyFriends #HandmadeHappiness
• •Headline: From Fluffy Wool to Fabulous! Discover the Joy of Needle Felting. Body: Imagine turning soft, colorful wool into charming characters and unique gifts. With Feltify's premium supplies and inspiring tutorials, it's easier than you think! Join us and craft something wonderful. What will you feltify today?
• •Headline: Gift a Piece of Your Heart. Handmade with Love, Crafted with Feltify. Body: Looking for a truly special gift? Our needle felting kits and supplies help you create unique, heartfelt treasures. Each stitch is a bit of your love, made tangible. Plus, you're choosing a craft that values natural materials.
• •Headline (for bags): Style That Feels Good, Inside & Out. Discover Our New Ethical Purses. Body: Introducing the Feltify collection of bags, thoughtfully crafted with recycled vegan leather. Elegant design meets sustainable choices, so you can express your style and your values. Look good, feel good, do good.
• •Headline: Your Weekend Project Awaits! What Adorable Creature Will You Bring to Life? Body: Dive into a world of color and creativity with Feltify! Our needle felting supplies are perfect for a relaxing and rewarding crafting session. Check out our tutorials for inspiration and share your progress with #iFeltify! We love seeing what you make!