Brand Tone

Fashion-forward and Trendy, Confident and Bold, Quality-conscious, Youthful and Vibrant, Approachable Luxury

Brand Values

• •Style and Self-Expression
• •Innovation and Uniqueness
• •Quality and Protection
• •Customer Satisfaction
• •Attention to Detail

Best Practices

• •Embrace 'Fashion-Forward' Language: Consistently use terminology that reflects current trends and style. Words like 'chic,' 'sleek,' 'vibrant,' 'statement piece,' 'on-trend,' and 'luxe' reinforce the brand's fashion identity.
• •Balance Edge with Elegance: While the name 'Felony Case' has an edge, the copy should primarily reflect the stylish and premium nature of the products. Use a confident, bold tone but avoid overly aggressive or alienating language. The 'felony' aspect is more about being daring in style than anything illicit.
• •Highlight Both Aesthetics and Protection: Every piece of copy, where appropriate, should touch upon the dual benefit: unique, eye-catching designs *and* reliable, premium protection. Phrases like 'style meets strength' or 'fashion that functions' can be effective.
• •Speak to Individuality and Self-Expression: Frame products as tools for personal expression. Copy should empower customers to showcase their personality through their choice of case. Use phrases like 'your signature style,' 'express your vibe,' or 'make it yours.'
• •Maintain a Consistent Voice Across Platforms: Whether it's a product description, an Instagram caption, or a customer service tweet, the core brand voice (stylish, confident, quality-focused, youthful) should remain recognizable. Adapt the formality slightly for the platform but keep the essence the same.

Social Perception

Customers generally perceive Felony Case as a provider of stylish, unique, and protective phone cases. The designs, such as marble, neon, and holographic, are frequently praised for their aesthetic appeal. The brand is seen as a way to enhance one's personal style and make a statement with their phone. Good Quality for the Price. Edgy Name, Chic Products.

Copy Examples

• •Headline: Don't Just Protect Your Phone. Define It. Body: Your phone is an extension of you. Felony Case turns it into a statement. Edgy designs, vibrant colors, and the protection you need to live boldly. Shop the new collection. Call to Action: Express Yourself.
• •Headline: Style That Speaks Volumes. Protection That Has Your Back. Body: Tired of choosing between a case that looks good and one that actually guards your tech? Felony Case delivers runway-ready designs with 360° shockproof defense. Make an impact, not a crack. Call to Action: Discover Your Felony.
• •Headline: Seriously Stylish. Seriously Secure. Body: From luxe marble to vibrant neon, our cases are designed to turn heads. Crafted with premium, shock-absorbent materials, Felony Case means your style never has to take a hit. Call to Action: Upgrade Your Armor.
• •Headline: Ordinary is a Crime. Your Phone Case Shouldn't Be. Body: Unlock a world of unique designs with Felony Case. Our fashion-forward accessories are more than just protection—they're a vibe. Find the case that’s as original as you are. Call to Action: Shop Now & Stand Out.
• •Headline: Your Style. Amplified. Body: Felony Case: Where high fashion meets high function. Our latest collection features eye-catching designs and durable protection, ensuring your iPhone is always ready for its close-up. Call to Action: Find Your Perfect Case.