Brand Tone

empowering, relatable, and reassuring

Brand Values

• •Self-Love and Well-being
• •Effectiveness and Quality
• •Customer-Centricity
• •Authenticity

Best Practices

• •Always Speak from a Place of Empowerment: Frame every message to inspire confidence. Instead of just listing product features, focus on the feeling of freedom and self-assurance that comes with the results.
• •Use Relatable Language: Continue to use terms like "strawberry skin," "razor bumps," and "ingrown hairs." This shows a deep understanding of the customer's pain points and makes the brand more authentic.
• •Lead with the "Why": Remind the audience of the brand's core value: self-love. Connect the product back to the idea that taking care of one's body is an act of self-respect and should feel good.
• •Be Reassuring and Transparent: Always be upfront about the process, safety, and the guarantees offered. Use phrases like "risk-free," "painless," and "safe for sensitive skin" to build and maintain trust.
• •Maintain a "By Women, For Women" Voice: Keep the tone conversational and supportive, as if offering advice to a friend. This reinforces the brand's origin story and its commitment to its specific audience.

Social Perception

The public perception of FELLOWA appears to be positive, largely shaped by the brand's own messaging and customer testimonials. It is perceived as a modern, female-focused solution to the common problem of unwanted hair. The emphasis on pain-free, long-term results at home resonates well with consumers looking for convenience and an alternative to traditional methods. The significant engagement on platforms like TikTok suggests that the brand has successfully built a community of users who are enthusiastic about the product and willing to share their positive experiences.

Copy Examples

• •Tired of the endless cycle of shaving? Say goodbye to razor bumps and hello to silky-smooth skin that lasts. ✨ Discover the freedom of FELLOWA.
• •Self-care isn't a luxury; it's a necessity. Our IPL Pro was created by women, for women, because we believe you deserve to feel confident and comfortable in your own skin, every single day. Ready for your self-love revolution? #Fellowa #SelfLove #SmoothSkin
• •Experience a full year of smoothness. Ditch the irritation and ingrown hairs for good. Try the FELLOWA IPL Pro risk-free for 100 days. Your journey to effortless skin starts now.
• •Your solution to strawberry skin is here!
• •A short, fast-paced video showing a user tossing out razors, waxing strips, and shaving cream, then smiling and holding the FELLOWA IPL Pro. Text overlay: "I switched to FELLOWA and my skin has never been happier. #HairRemoval #SkincareHacks #BeautyTech"