Brand Tone

Aspirational, Elegant, Modern, Stylish, Accessible, Professional, Customer-Oriented

Brand Values

• •Quality & Craftsmanship
• •Design & Aesthetics
• •Customer Experience
• •Heritage & Innovation
• •Accessibility

Best Practices

• •Use sophisticated language to reflect the brand's elegance (e.g., 'curated,' 'refined,' 'bespoke').
• •Highlight the blend of heritage and modern design in descriptions.
• •Emphasize the accessibility of contemporary design for a broader audience.
• •Incorporate sensory language that evokes the feeling of luxury and comfort.
• •Use storytelling to connect the furniture to the lifestyle and aspirations of customers.

Social Perception

A UK-based retailer known for high-quality, modern Italian and European-inspired furniture, focused on customer satisfaction and making contemporary design accessible.

Copy Examples

• •Welcome to Fellini Home, your ultimate destination for refined living. Discover our meticulously curated assortment of contemporary Italian and European furniture.
• •Explore our collection of modern furniture and timeless styles, designed to inspire and elevate your living spaces. Experience the pinnacle of contemporary Italian and European interior design.
• •Fellini Home makes accessible contemporary design for all, allowing our clients to make braver home choices. Let us help you create a home that reflects your unique style and personality.
• •At Fellini Home, we believe shopping for furniture should be an enjoyable and inspirational experience. Our expert team is here to guide you every step of the way.
• •Discover furniture that combines many years of heritage and expertise with cutting-edge innovation. Fellini Home brings the biggest names in furniture to your home.