Brand Tone

Inspirational & Evocative, Creative & Artistic, Minimalist & Clean, Nature-focused & Appreciative, Friendly & Approachable

Brand Values

• •Connection with Nature
• •Minimalist Design
• •Quality & Durability
• •Creativity & Artistry
• •Inspiration & Slow Living
• •Customer Satisfaction

Best Practices

• •Embrace Simplicity: Reflect Scandinavian minimalism in your language. Use clear, concise sentences. Avoid jargon or overly complex vocabulary. Let the designs speak for themselves with understated, supportive copy.
• •Weave in Nature: Consistently use nature-centric language, metaphors, and imagery. Talk about adventure, tranquility, exploration, and the beauty of the outdoors. This reinforces your core mission.
• •Speak from the Heart (as a Duo): Maintain the friendly, approachable tone of a husband-and-wife creative studio. Use "we" and share your passion authentically. This builds a personal connection.
• •Inspire, Don't Just Sell: Focus on the feeling and experience your products evoke. Encourage slowing down, appreciating details, and connecting with the world around. Your copy should invite customers into a lifestyle, not just a transaction.
• •Highlight Quality & Craftsmanship: Subtly remind customers of the durability and thoughtful design behind each product. Words like "crafted," "durable," "high-quality," and "mindfully designed" reinforce the value proposition without being boastful.

Social Perception

High-Quality Products, Unique & Beautiful Designs, Excellent Customer Service, Connection to Nature & Travel, Trustworthy

Copy Examples

• •Wander often, wonder always. Our new collection of nature-inspired stickers is here to fuel your next adventure. Crafted with durable vinyl to journey with you, wherever the trail may lead. Minimal design, maximum inspiration. #MadeByFell #ConnectWithNature #AdventureInspired
• •Designed for the wild at heart. Fell: Minimalist prints and goods that bring the serenity of nature into your space. Slow down, explore, and find beauty in simplicity.
• •Transform your home into a haven of tranquility. Our Scandinavian-inspired art prints capture the quiet beauty of the wild. Ethically made, creatively designed. Discover your moment of calm with Fell. Shop now.
• •Share a piece of the wilderness. Our travel-themed postcards feature unique, minimalist designs that evoke the spirit of exploration. Printed on high-quality cardstock, perfect for sending a thoughtful note or framing as a miniature artwork. Designed by us, inspired by the journey.
• •Unplug & Explore: Fresh Designs from Fell + A Little Note on Slow Living