Tono de Marca

Warm, artisanal, and celebratory, with a friendly and passionate undertone, emphasizing craftsmanship and joy.

Valores de Marca

• •Quality & Craftsmanship
• •Customization & Inclusivity
• •Passion for Food
• •Celebration & Connection
• •Community Engagement

Mejores Prácticas

• •Lead with Passion: Always infuse the copy with genuine love for baking. Use descriptive, sensory language to convey craftsmanship and flavor.
• •Center the Celebration: Frame every product as part of a special moment. Connect the food to the joy of the occasion.
• •Highlight Inclusivity: Regularly feature and talk about your diet-alternative options. This is a key differentiator and shows a commitment to serving all customers, building trust and loyalty.
• •Leverage the Chef's Expertise: Mentioning "Le Cordon Bleu-trained" adds significant credibility. Weave this into bios, website copy, and occasional posts to reinforce the brand's artisanal authority and commitment to quality.
• •Maintain a Warm and Personal Voice: Address the audience directly using "you" and "your." Ask questions to encourage engagement and write as if you're sharing a personal recommendation with a friend, which aligns with the brand's friendly and celebratory nature.

Percepción Social

Highly positive, viewed as creators of high-quality, beautiful, and tasty artisanal baked goods, especially by food enthusiasts. They are perceived as a respected patisserie and a problem-solver for dietary needs, fostering loyalty.

Ejemplos de Copy

• •Instagram Post: Your celebration, crafted with love. We believe every milestone deserves a masterpiece that tastes as good as it looks. This custom vanilla bean and raspberry creation was a joy to bake! What are you celebrating next? #FelizPapilles #CustomCakes #SingaporeBaker #CelebrationCake #LeCordonBleu
• •Facebook Ad: Gluten-free shouldn't mean flavor-free. Tired of bland, disappointing diet-alternative desserts? At Feliz Papilles, we craft every cake to be a full-flavor experience, tailored to your needs. Taste the difference passion makes. Order your guilt-free indulgence today! #DietaryRestrictions #GlutenFreeSG #TastyAlternative #SingaporeFood
• •TikTok Video Script: Tired of tasteless diet-alternative cakes? Welcome to a world where your dietary needs meet delicious reality! Every bite is a celebration. ✨ #CustomCreations #DelightfulDiet #FelizPapilles #Singapore
• •Website Homepage Headline: Artisanal Baking for Life's Sweetest Moments. Sub-headline: From custom celebration cakes to inclusive dietary treats, discover the craft of a Le Cordon Bleu-trained chef in every bite.
• •Email Newsletter: Subject: Unlock Your Inner Pastry Chef, Maya! Body: Hi [Customer Name], ever dreamed of creating beautiful pastries in your own kitchen? Join our founder and Le Cordon Bleu chef, Maya Patnaik, for an exclusive workshop on the art of French macarons. Spaces are limited to ensure a hands-on experience. Let's make something beautiful together! #FelizPapilles #BakingClass #WorkshopsSG #PastryChef