Brand Tone

Playful, Fun, Friendly, Welcoming, Enthusiastic, Celebratory, Quirky, Unique, Approachable

Brand Values

• •Happiness and Joy
• •Connection
• •Creativity and Artistry
• •Community and Local Support
• •Individuality and Uniqueness
• •Celebration
• •Customer Experience

Best Practices

• •Embrace "Happy" Language: Use upbeat, positive, and enthusiastic words. Infuse humor and playfulness where appropriate. Think "yay," "sparkle," "cheer," "fiesta," "delight."
• •Keep it Friendly and Conversational: Write as if you're talking to a friend. Use contractions, exclamation points (don't overdo it!), and an approachable, down-to-earth style. Avoid overly formal or stuffy language.
• •Highlight Uniqueness and Creativity: Emphasize what makes Feliz Modern and its products special – the artists, the curated selection, the "San Antonio flavor." Use descriptive adjectives that convey originality and charm.
• •Celebrate Connection and Community: Reference local San Antonio culture, events (when relevant), and the joy of sharing with loved ones. Foster a sense of belonging.
• •Visuals and Voice Alignment: Ensure the visuals (bright, colorful, fun photography) on social media and the website match the playful and vibrant tone of the copy. The words should feel like they belong with the images.

Social Perception

Loved Local Gem, Mood-Boosting Destination, Curator of Cool and Quirky, Supportive of Artists, Resilient and Adaptable

Copy Examples

• •Headline: Unleash Your Inner Happy! ✨ Body: Life's too short for boring stuff. Dive into Feliz Modern's world of color, quirk, and pure joy. Find that perfect, "OMG-where-did-you-get-that?!" gift or a little something to make your everyday pop! #FelizModern #HomeOfHappy #ShopSATX
• •Headline: Party Mode: ACTIVATED! 🥳 Body: Got a reason to celebrate? (Or just feelin' festive?) We've got the goods to make any bash a blast – from whimsical decor to gifts that’ll get all the smiles. Let's make some memories! #FelizParty #CelebrateEverything #SanAntonioFun
• •Headline: Warning: May Cause Extreme Happiness. 😉 Body: Step into Feliz Modern and prepare for a joy overload! We’re packed with unique treasures from talented artists and makers, all guaranteed to brighten your day and your home. Come find your happy! #UniqueGifts #SupportArtists #FelizFinds
• •Headline: Your Daily Dose of Delight, Delivered. 💖 Body: Why just live when you can live colorfully? Feliz Modern brings you a curated collection of art, home goods, and gifts that spark joy and celebrate San Antonio spirit. Shop online or pop into our happy place! #ColorfulLiving #SATXLocal #ModernVibes
• •Headline: So Long, Same-Old. Hello, FELIZ! 👋 Body: Tired of the ordinary? So are we! At Feliz Modern, we hunt down the coolest, quirkiest, most delightful goodies so you don't have to. Gifts, decor, and a whole lotta fun – that's our promise! #NotYourAverageGiftShop #QuirkyCool #FelizModernStyle