Brand Tone

Aspirational yet Accessible, Trendy and Modern, Helpful and Informative, Quality-Conscious

Brand Values

• •Style & Originality
• •Quality
• •Affordability
• •Customer Enhancement
• •Modernity & Comfort
• •Responsibility

Best Practices

• •Focus on how the product or style will make the customer feel or what it will do for them (e.g., 'Enhance your everyday life').
• •Use language that is both aspirational and accessible, highlighting style, quality, and affordability.
• •Incorporate trendy and modern descriptions to showcase a focus on current fashion trends.
• •Provide helpful and informative content, positioning the brand as a fashion resource.
• •Ensure imagery and copy reflect modern aesthetics.

Social Perception

Legitimate but Not Widely Known

Copy Examples

• •Elevate your wardrobe with our curated collection of stylish, high-quality pieces.
• •Discover the perfect blend of comfort, originality, and modernity to enhance your everyday life.
• •Stay ahead of the trends with our selection of urban style and modern cuts.
• •Committed to ethical fashion: Explore our responsible brands and make a conscious choice.
• •Find your unique style with our affordable and fashionable apparel.