Brand Tone

Aspirational, Confident, and Consciously Chic

Brand Values

• •Sustainability
• •Ethical Production
• •Quality & Durability
• •Nostalgic & Modern Design

Best Practices

• •Lead with Values: Always integrate the core values of sustainability and ethical production into the messaging. Whether in a product description or a social media post, mentioning 'recycled fabrics' or 'made in LA' reinforces brand identity.
• •Use an Aspirational & Confident Tone: Employ language that inspires and empowers. Use words like 'effortless,' 'timeless,' 'elevated,' and 'confident' to describe the products and the feeling they evoke.
• •Balance Chic with Conscious: Pair fashion-forward language ('bold prints,' 'minimalist silhouette,' 'vibrant') with eco-conscious terms ('eco-friendly,' 'deadstock fabric,' 'compostable packaging') to appeal to the target audience.
• •Highlight Quality and Function: Emphasize the practical benefits that justify the premium price, such as 'durable,' 'form-flattering,' 'adjustable,' and 'long-lasting.' Customer reviews show these are key selling points.
• •Maintain Visual and Textual Cohesion: Ensure the copy complements the clean, minimalist, and sun-kissed aesthetic of the brand's visuals. Use simple, elegant fonts and incorporate emojis like ♡ or ✨ sparingly to add a touch of personality without compromising the sophisticated tone.

Social Perception

The public and customers perceive feline swim as a high-quality, trustworthy, and fashionable swimwear brand for the environmentally conscious consumer.

Copy Examples

• •Inspired by 90s nostalgia, designed for a sustainable future. Our new collection pairs bold, vintage-inspired prints with the minimalist cuts you love. Ethically crafted in LA from recycled Italian fabrics, because style shouldn’t cost the earth. ✨
• •Conscious style, now on sale. ✨ Your favorite eco-friendly swim is waiting.
• •Meet Naomi. A timeless triangle top elevated with adjustable straps for your perfect fit. Designed with high-quality recycled fabric that feels like a second skin, this top offers both comfort and classic style. Double-lined and crafted to last, it’s your go-to for every sunny escape. Made with love in Los Angeles.
• •Designed in LA. Crafted from Recycled Fabrics. Made for your next getaway.
• •From beach lounging to sunset drinks. Our Isola set is all you need. ☀️ #SustainableSwim #MadeInLA #CapsuleWardrobe