Brand Tone

Elegant & Sophisticated, Supportive & Celebratory, Modern & Fashion-Forward, Personalized & Attentive

Brand Values

• •Quality & Exclusivity: By stocking renowned international designers and offering a curated collection.
• •The Bridal Experience: Creating a memorable and special environment for brides to find their dream dress.
• •Modern Elegance: Focusing on contemporary styles while retaining a touch of classic appeal.
• •Customer Satisfaction & Service: Evident from numerous positive reviews praising their staff and service.
• •Celebrating Individuality: Helping brides find a dress that reflects their personal style.

Best Practices

• •Embrace Elegant Language: Use refined and sophisticated vocabulary. Avoid overly casual slang or colloquialisms. Focus on words that evoke beauty, romance, and exclusivity (e.g., "exquisite," "breathtaking," "curated," "serene," "masterpiece").
• •Maintain a Supportive and Celebratory Voice: Always speak to and about brides with warmth, excitement, and encouragement. Celebrate their journey and their love stories. Use positive and uplifting language.
• •Highlight Modernity and Designer Appeal: Consistently reference the contemporary nature of the gowns and the prestige of the international designers stocked. Use terms like "fashion-forward," "modern silhouettes," "global designers," and "latest collections."
• •Focus on the Personalized Experience: Emphasize the one-on-one attention, expert stylists, and the special environment of the boutique. Words like "exclusive," "dedicated," "personalized," and "guided" can reinforce this.
• •Visual-Verbal Cohesion: Ensure that the tone of the copy always aligns with the aesthetic of the visuals used on the website and social media. If the imagery is light, airy, and romantic, the copy should reflect that, rather than being overly formal or stark.

Social Perception

Positive, Aspirational, Expert & Knowledgeable

Copy Examples

• •Social Media Post (New Collection Arrival): Sleek silhouettes, breathtaking details. ✨ The latest [Designer Name] collection has arrived at Felicity's Bridal, and it's everything you've dreamed of and more. Each gown is a masterpiece of modern elegance, waiting to tell your unique love story. Book your exclusive appointment to discover the one. #FelicitysBridal #ModernBride #NewCollection #[DesignerName] #AucklandBrides #DreamDress
• •Website Banner (Homepage): Find Your Forever. Experience the magic of Felicity's Bridal. A curated collection of the world's most sought-after designers, in a sanctuary dedicated to your perfect moment. Your journey to 'I do' starts here.
• •Email to a Bride After Booking an Appointment: Dearest [Bride's Name], We are so thrilled to welcome you to Felicity's Bridal on [Date] at [Time]! Prepare to be inspired as we explore exquisite gowns from our renowned international designers. Our dedicated stylists are here to make your experience personal, memorable, and truly magical. We can't wait to help you find the dress that feels undeniably *you*. Warmly, The Felicity's Bridal Team.
• •Facebook Ad (Targeting Recently Engaged): Engaged? Congratulations! ✨ At Felicity's Bridal, we believe finding your wedding dress should be as joyful as the proposal. Discover a handpicked selection of modern, elegant gowns from designers like Made With Love, Jane Hill, and more. Let our expert stylists guide you in our serene Auckland boutique. Book your private consultation today and let the dream begin!
• •Instagram Story (Featuring a Real Bride): Simply radiant! ✨ Our stunning bride [Bride's Instagram Handle or Name if permitted] found her dream [Designer Name] gown at Felicity's. That smile says it all! Wishing you a lifetime of happiness. Tap to learn more about our collections! #FBRealBride #WeddingJoy #SaidYesToTheDress #BridalPerfection #[DesignerName]Bride