Brand Tone

Artisanal, Authentic, Place-Based, Professional yet Passionate, Warm, and Approachable, with descriptive and evocative language.

Brand Values

• •Local Identity and Community
• •Quality and Craftsmanship
• •Accessibility and Approachability
• •Strategic Branding
• •Partnership

Best Practices

• •Always anchor the brand in its strong sense of place by using words like "Alaskan-inspired," "hand-blended in Soldotna," and "wild Alaskan ingredients."
• •Describe teas evocatively using sensory and storytelling language, going beyond ingredients to convey feeling, taste, and experience (e.g., "bold and rustic" or "reminiscent of spiced birch beer").
• •Balance the artisan craft-focused tone with a professional, benefit-driven approach, especially for wholesale copy. Mention "small-batch" alongside "quick fulfillment" and "customer favorite."
• •Gently educate the audience about tea origins, ingredients, or flavor profiles to demonstrate expertise without being pretentious.
• •Maintain a consistent founder's voice that channels their passion for approachability and quality, ensuring the copy feels authentic to a person who loves tea and Alaska.

Social Perception

Highly positive, seen as an authentic Alaskan brand known for its quality and strong regional identity. Perceived as a desirable souvenir and a local favorite. Retail partners praise product appeal and business efficiency, while the founder is seen as thoughtful and credible. There is clear appreciation for the brand's aesthetic and its connection to the Alaskan landscape.

Copy Examples

• •Bring the spirit of the Last Frontier to your customers. Each Felicity Loft blend is a story, handcrafted in Alaska with locally-inspired ingredients. Stock your shelves with a tea that’s more than a beverage—it’s an experience.
• •Meet our Vanilla Birch tea. A warm, caffeinated blend of black tea, bourbon vanilla, cardamom, and sweet birch bark. It’s like a cozy Alaskan morning in a cup. The perfect addition to your café menu or boutique shelf. Link in bio to shop wholesale.
• •Hand-blended on the Kenai Peninsula, Felicity Loft's Aurora Dreams is a restful herbal infusion of chamomile, raspberry leaf, peppermint, and wild rose. A caffeine-free blend designed to soothe and comfort, it captures the tranquility of a northern night sky.
• •Felicity Loft was founded on a passion for exceptional, approachable tea. We partner with retailers to provide high-quality, small-batch blends that offer a unique taste of Alaska. Let's build our businesses together, one cup at a time.
• •Subject: Offer Your Customers an Authentic Taste of Alaska. | Hi [Retailer Name], My name is Megan, founder of Felicity Loft. I create Alaskan-inspired teas that are becoming a favorite for locals and visitors alike. With unique blends and beautiful packaging, our teas stand out. I’d love to send you a sample pack. You can view our full wholesale collection here.